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~subject:"Markenführung"
~person:"Mishra, Abhishek"
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Markenführung
Brand image
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Markenimage
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Consumer behaviour
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Konsumentenverhalten
5
Brand management
4
Beziehungsmarketing
3
Relationship marketing
3
Brand equity
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Experiential value
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Measurement
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Perception
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Product design
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Produktgestaltung
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Social value
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Usability
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Ball game
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Ballsport
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Brand
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Brand awareness
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Brand loyalty
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Brand trust
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Consumer-based brand equity
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Design perception
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Digitalisierung
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Mishra, Abhishek
Guzman, Francisco
11
Gil Saura, Irene
9
Keller, Kevin Lane
7
Schivinski, Bruno
7
Swoboda, Bernhard
7
Šerić, Maja
7
Lévy Mangin, Jean-Pierre
6
Paul, Justin
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Christodoulides, George
5
Dwivedi, Abhishek
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Liu, Chih-Hsing
5
Mishra, Prashant
5
Roy, Sanjit
5
Wong, IpKin Anthony
5
Bang Nguyen Viet
4
Barrio-García, Salvador del
4
Berenguer Contrí, Gloria
4
Butt, Muhammad Mohsin
4
Dąbrowski, Dariusz
4
Ekinci, Yuksel
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Pitt, Leyland F.
4
Shuv-Ami, Avichai
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Veloutsou, Cleopatra
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Watchravesringkan, Kittichai
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Zarantonello, Lia
4
Anabila, Peter
3
Augusto, Mário Gomes
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Baalbaki, Sally
3
Baghi, Ilaria
3
Bakshi, Madhupa
3
Bang, Nguyen
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Botha, Elsamari
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AMS review : official publication of the Academy of Marketing Science
1
International journal of hospitality management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh
;
Dash, Satyabhushan
;
Mishra, Abhishek
- In:
International journal of hospitality management
83
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
Saved in:
2
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
3
An integrated framework for design perception and
brand
equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
Saved in:
4
Linking user experience and consumer-based
brand
equity
: the moderating role of consumer expertise and lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
Saved in:
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