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~isPartOf:"The journal of product & brand management"
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Search: subject:"Brand loyalty"
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Brand loyalty
34
Brand management
33
Markenführung
33
Beziehungsmarketing
32
Consumer behaviour
32
Konsumentenverhalten
32
Relationship marketing
32
Brand
28
Markenartikel
28
Brand image
26
Markenimage
26
Markentreue
25
Customer satisfaction
9
Kundenzufriedenheit
9
Social Web
8
Social web
8
Internet marketing
5
Online-Marketing
5
Product quality
5
Produktqualität
5
Brand identification
4
Customer integration
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand equity
3
Brand trust
3
Confidence
3
Customer retention
3
Kundenbindung
3
Vertrauen
3
Viral marketing
3
Virales Marketing
3
Brand awareness
2
Brand co-creation
2
Brand engagement
2
Brand love
2
Brand performance
2
Branding
2
Corporate Social Responsibility
2
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34
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English
34
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Guzman, Francisco
2
Vera, Jorge
2
Amelia, Maria Veronica
1
Anselmsson, Johan
1
Arcand, Manon
1
Baudry, Damien
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Bondesson, Niklas Vestman
1
Brannon, Daniel C.
1
Brexendorf, Tim Oliver
1
Chen, Jiawen
1
Cheng, Yang
1
Chieng, Fayrene
1
Coelho, Filipe
1
Cyr, Dianne J.
1
Dash, Satya Bhusan
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Fatma, Mobin
1
Faßnacht, Martin
1
Ferreira, Alcina G.
1
Fuller, Rachel
1
Giovanis, Apostolos
1
Guo, Rui
1
Gómez-Suárez, Mónica
1
Habachi, Salma
1
Hsieh, Sara H.
1
Huang, Travis K.
1
Jiang, Hua
1
Johansson, Ulf
1
Kaufmann, Hans Rüdiger
1
Khan, Imran
1
Kingshott, Russel PJ
1
Kuikka, Anna
1
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1
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The journal of product & brand management
Journal of Product & Brand Management
72
Journal of business research : JBR
44
Journal of retailing and consumer services
36
European Journal of Marketing
30
The journal of brand management : an international journal
30
Journal of Consumer Marketing
27
International journal of hospitality management
20
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
14
Marketing Intelligence & Planning
13
Cogent business & management
12
SpringerLink / Bücher
12
Psychology & marketing
11
International Journal of Contemporary Hospitality Management
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Strategic Direction
10
Global business review
9
International Journal of Retail & Distribution Management
9
The service industries journal
9
Asia Pacific Journal of Marketing and Logistics
8
Australasian marketing journal
8
Cogent Business & Management
8
Journal of Services Marketing
8
Journal of strategic marketing
8
MPRA Paper
8
Marketing Science
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing communications
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Research
7
International journal of contemporary hospitality management
6
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ECONIS (ZBW)
34
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional
brand
loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
3
Role of corporate social responsibility authenticity in developing perceived
brand
loyalty
: a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
4
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
Evolving brand boundaries and expectations : looking back on brand equity,
brand
loyalty
, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
8
Customer-brand relationship in the era of artificial intelligence : understanding the role of chatbot marketing efforts
Cheng, Yang
;
Jiang, Hua
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 252-264
Persistent link: https://www.econbiz.de/10013164316
Saved in:
9
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
10
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
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