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~isPartOf:"Journal of advertising research"
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Fernsehprogramm
13
Television programme
13
Fernsehwerbung
9
Television advertising
9
USA
7
United States
7
Advertising effects
6
Fernsehnutzung
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Television usage
6
Werbewirkung
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Australia
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Australien
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Customer satisfaction
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Digital broadcast
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Digitaler Rundfunk
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Interactive media
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Interaktive Medien
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Kundenzufriedenheit
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Mediennutzung
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Analysis of variance
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Belgien
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Belgium
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Beziehungsmarketing
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Black people
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Communication
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Comparison
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Consumer preferences
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Dauer
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Direct marketing
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Direktmarketing
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Film
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Greece
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Griechenland
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Article
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English
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Bleakley, Amy
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Cauberghe, Verolien
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Dagger, Tracey S.
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Danaher, Peter J.
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Davis, Robert
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Dennis, Donald Miller
1
Dix, Stephen Richard
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Ellithorpe, Morgan E.
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Gray, David Michael
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Hennessy, Michael
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Ho, Jason
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Kaltcheva, Veltichka D.
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Kent, Robert J.
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Krider, Robert E.
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Krugman, Dean
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Lekakos, George
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Lo, Hing-Po
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Lu, Xiaoling
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McNiven, Michael D.
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Midha, Anjali
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Mora, José-Domingo
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Nagy, Judit
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Patino, Anthony W.
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Pelsmacker, Patrick de
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Phau, Ian
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Romaniuk, Jenni
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Sajtos, Laszlo
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Smith, Michael F.
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Swaminathan, Srinivasan
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Journal of advertising research
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
87
The journal of media economics
55
Media-Perspektiven
28
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
23
Discussion paper / Centre for Economic Policy Research
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
19
Telecommunications policy : the international journal of digital economy, data sciences and new media
18
Working paper / National Bureau of Economic Research, Inc.
18
JMM : the international journal on media management
17
NBER working paper series
16
BLM-Schriftenreihe
15
NBER Working Paper
15
Schriftenreihe der Landesmedienanstalten
14
Journal of media business studies
13
Zur Ökonomie der Unterhaltungsproduktion
12
Europäische Hochschulschriften / 5
11
SpringerLink / Bücher
11
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
World Bank Publications
10
Journal of sports economics
9
CESifo working papers
8
Europäische Hochschulschriften / 40
8
International journal of advertising : the quarterly review of marketing communications
8
The Rand journal of economics
8
Beiträge zur Rundfunkökonomie
7
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
7
Dtv
7
Information economics and policy : IEP
7
Policy and marketing strategies for digital media
7
Prometheus : critical studies in innovation
7
Schriften zur Medienwirtschaft und zum Medienmanagement
7
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
7
Economics letters
6
Information, computer, communications policy : ICCP
6
International journal of sport finance
6
International journal on media management : JMM
6
Journal of advertising : official publication of the American Academy of Advertising
6
Public choice
6
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ECONIS (ZBW)
14
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1
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
2
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
3
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
4
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
5
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
6
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
7
The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009618393
Saved in:
8
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
9
The appeal of reality television for teen and pre-teen audiences : the power of "connectedness" and psycho-demographics
Patino, Anthony W.
;
Kaltcheva, Veltichka D.
;
Smith, …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 288-297
Persistent link: https://www.econbiz.de/10009127046
Saved in:
10
It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
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