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~person:"Dolnicar, Sara"
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Search: subject:"Cluster-Analyse"
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Cluster analysis
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Clusteranalyse
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Market segmentation
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Marktsegmentierung
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cluster analysis
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Bootstrap approach
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Bootstrap-Verfahren
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Consumer behaviour
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Konsumentenverhalten
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bootstrap
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Online-Marketing
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Urlaubsverhalten
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Viral marketing
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data-driven market segmentation
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Dolnicar, Sara
MacKinnon, James G.
36
Webb, Matthew
29
Nielsen, Morten Ørregaard
19
Peneder, Michael
13
Porter, Michael E.
12
Cameron, Adrian Colin
10
Gelbach, Jonah B.
10
Miller, Douglas Lee
10
Zhang, Xiaobo
10
Artis, Michael J.
9
DeSarbo, Wayne
9
Delgado, Mercedes
9
Hildebrandt, Lutz
9
Lazzeretti, Luciana
9
Brenner, Thomas
8
Crowley, Patrick M.
8
DeSarbo, Wayne S.
8
Graf, Holger
8
Jajuga, Krzysztof
8
Owyang, Michael T.
8
Rothgang, Michael
8
Sondhi, Neena
8
Tkaczynski, Aaron
8
Belussi, Fiorenza
7
Brida, Juan Gabriel
7
Cantner, Uwe
7
Capone, Francesco
7
Cooke, Philip
7
Dai, Ruochen
7
Gómez-Loscos, Ana
7
Hollenstein, Heinz
7
Mookherjee, Dilip
7
Nijkamp, Peter
7
Quan, Yingyue
7
Stern, Scott
7
Weihs, Claus
7
Zopounidis, Constantin
7
Bacher, Johann
6
Fornahl, Dirk
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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How to avoid random market segmentation solutions
Ernst, Dominik
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011915336
Saved in:
2
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
3
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
4
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
Saved in:
5
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
Saved in:
6
Tourism and discretionary income allocation : heterogeneity among households
Dolnicar, Sara
;
Crouch, Geoffrey I.
;
Devinney, Timothy …
- In:
Tourism management : research, policies, practice
29
(
2008
)
1
,
pp. 44-52
Persistent link: https://www.econbiz.de/10003569081
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