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~person:"Tkaczynski, Aaron"
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Cluster analysis
8
Clusteranalyse
8
Market segmentation
7
Marktsegmentierung
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Norway
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Norwegen
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Tourism
3
Tourismus
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Two-step cluster analysis
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Consumer behaviour
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Ecotourism
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Konsumentenverhalten
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Nature-based tourism
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Preferences
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Social Marketing
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Social marketing
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Tourism industry
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Tourismuswirtschaft
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TwoStep cluster analysis
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market segmentation
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Activities
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Activity market segmentation
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Australia
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Australien
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Christian
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Data Mining
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Destination management
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Tkaczynski, Aaron
MacKinnon, James G.
36
Webb, Matthew
29
Nielsen, Morten Ørregaard
19
Peneder, Michael
13
Porter, Michael E.
12
Cameron, Adrian Colin
10
Gelbach, Jonah B.
10
Miller, Douglas Lee
10
Zhang, Xiaobo
10
Artis, Michael J.
9
DeSarbo, Wayne
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Delgado, Mercedes
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Hildebrandt, Lutz
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Lazzeretti, Luciana
9
Brenner, Thomas
8
Crowley, Patrick M.
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DeSarbo, Wayne S.
8
Graf, Holger
8
Jajuga, Krzysztof
8
Owyang, Michael T.
8
Rothgang, Michael
8
Sondhi, Neena
8
Belussi, Fiorenza
7
Brida, Juan Gabriel
7
Cantner, Uwe
7
Capone, Francesco
7
Cooke, Philip
7
Dai, Ruochen
7
Gómez-Loscos, Ana
7
Hollenstein, Heinz
7
Mookherjee, Dilip
7
Nijkamp, Peter
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Quan, Yingyue
7
Stern, Scott
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Weihs, Claus
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Zopounidis, Constantin
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Bacher, Johann
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Dolnicar, Sara
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Fornahl, Dirk
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
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Segmentation in social marketing : process, methods and application
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To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Segmentation using two-step cluster analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 109-125)
.
2017
Persistent link: https://www.econbiz.de/10011557906
Saved in:
3
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
4
Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
;
Tkaczynski, Aaron
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
Saved in:
5
Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
Saved in:
6
Domestic nature-based tourism : a case study of Norway
Prebensen, Nina K.
;
Tkaczynski, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
6
,
pp. 733-745
Persistent link: https://www.econbiz.de/10009717311
Saved in:
7
French nature-based tourist potentials to norway : who are they?
Tkaczynski, Aaron
;
Prebensen, Nina K.
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009580582
Saved in:
8
Destination segmentation : a recommended two-step approach
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
;
Beaumont, Narelle
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10003978649
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