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Search: subject:"Computer-assisted marketing"
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Consumer behaviour
Computer-assisted marketing
737
IT-gestütztes Marketing
737
Beziehungsmarketing
282
Relationship marketing
282
Theorie
157
Theory
157
Deutschland
124
Germany
118
Marketinginformationssystem
97
Marketingmanagement
95
Marketing management
94
Marketing
92
Data Mining
76
Kundenmanagement
76
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73
Electronic Commerce
70
Marktforschung
65
E-commerce
62
Konsumentenverhalten
61
Market research
59
Vertrieb
47
Lieferantenmanagement
42
Supplier relationship management
42
Physical distribution
40
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39
Direct marketing
33
Kundenanalyse
33
Betriebliches Informationssystem
31
USA
31
United States
31
Customer analysis
30
Einzelhandel
29
Online-Marketing
29
Informationsmanagement
28
Management information system
28
Management-Informationssystem
28
Customer value
27
Kundenwert
27
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English
49
German
12
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Peppers, Don
4
Rogers, Martha
4
Belz, Christian
3
Eid, Riyad
3
Baecke, Philippe
2
Buxel, Holger
2
Casillas, Jorge
2
Chen, Qimei
2
Kazman, Rick
2
Koomen, Pete
2
Muther, Andreas
2
Siroker, Dan
2
Thompson, Alan
2
Van den Poel, Dirk
2
Abdo, Said Shabban
1
Agag, Gomaa
1
Ahlemeyer-Stubbe, Andrea
1
Alhakimi, Wail
1
Almoraish, Ahmed
1
Ambekar, Suhas Suresh
1
Bar-Gill, Oren
1
Benbasat, Izak
1
Brimhall, Bradley B.
1
Brockhoff, Klaus
1
Brosh, Gili
1
Buhl, Hans Ulrich
1
Burke, Raymond R.
1
Campbell, Colin L.
1
Chaib Lababdi, Houyem
1
Chen, Hong-Mei
1
Chen, Hong-mei
1
Coussement, Kristof
1
Dastidar, Urshita Ghosh
1
Dulle, Maik
1
Eisenbeiß, Maik
1
Ertz, Myriam
1
Ferraro, Carla
1
Fridgen, Michael
1
Ghaleb, Abdulsalam
1
Glover, Steven M.
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Journal of retailing and consumer services
2
SpringerLink / Bücher
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advanced technologies management for retailing : frameworks and cases
1
Berichte aus der Betriebswirtschaft
1
Business horizons
1
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Diginomics Research Perspectives : The Role of Digitalization in Business and Society
1
E-collaboration ; Vol. 3
1
E-marketing ; Vol. 2
1
European journal of marketing : EJM
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of management and decision making : IJMDM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Management dynamics in the knowledge economy
1
Marketing nach Maß : von der Vielfalt profitieren
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Middle East journal of management : MEJM
1
Mit 60 Tabellen
1
Premier reference source
1
Retailing in the 21st century : current and future trends
1
Schriften zum innovativen Marketing
1
Springer eBook Collection / Business and Economics
1
Strategic information systems ; Vol. 3
1
The Harvard John M. Olin discussion paper series
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ECONIS (ZBW)
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Algorithmic harm in consumer markets
Bar-Gill, Oren
;
Sunstein, Cass R.
;
Talgam-Cohen, Inbal
-
2023
-
Draft 1/10/23
Persistent link: https://www.econbiz.de/10013493136
Saved in:
3
Customer relationship management : websites analysis of the top ten consumer goods companies
Rîpa, Alexandru Ioan
;
Nicolescu, Luminița
- In:
Management dynamics in the knowledge economy
11
(
2023
)
4/42
,
pp. 352-371
Persistent link: https://www.econbiz.de/10014448679
Saved in:
4
Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh
;
Ambekar, Suhas Suresh
; …
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
Saved in:
5
Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora
;
Nogueira, Joana
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
Saved in:
6
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
7
Managing customer experience and relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013192452
Saved in:
8
Marketing in a digital world
Klein, Kristina
;
Eisenbeiß, Maik
;
Dulle, Maik
; …
- In:
Diginomics Research Perspectives : The Role of …
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013426270
Saved in:
9
Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin
;
Hou, Bingzhang
;
Wu, Yue
;
Zhao, Donglai
;
Xie, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
Saved in:
10
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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