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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of product & brand management"
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Consumer behaviour
825
Konsumentenverhalten
825
Brand management
361
Markenführung
361
Brand image
298
Markenimage
298
Beziehungsmarketing
205
Brand
205
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205
Markenartikel
203
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133
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133
Social Web
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101
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91
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Online-Handel
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Ko, Eunju
10
Guzman, Francisco
9
Han, Heesup
7
Kim, Kyung Hoon
7
Mattila, Anna S.
6
Ramkissoon, Haywantee
6
Aiello, Gaetano
5
Lee, Seonjeong
5
Loureiro, Sandra Maria Correia
5
Moschis, George P.
5
Prayag, Girish
5
Bae, Joonheui
4
Baloglu, Seyhmus
4
Cobanoglu, Cihan
4
Fetscherin, Marc
4
Islam, Tahir
4
Kang, Jiyun
4
Kim, Juran
4
Lim, Weng Marc
4
Line, Nathaniel D.
4
Mathur, Anil
4
Mavondo, Felix
4
Tanford, Sarah
4
Veloutsou, Cleopatra
4
Vescovi, Tiziano
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Assaker, Guy
3
Balasubramanian, Siva Kumar
3
Chung, Christina
3
Coker, Kesha K.
3
Dewnarain, Senika
3
Donvito, Raffaele
3
Ekinci, Yuksel
3
Ghaffar, Abdul
3
Gursoy, Dogan
3
Hanks, Lydia
3
Hegner, Sabrina
3
Hunt, James M.
3
Jeon, Jung Ok
3
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
The journal of product & brand management
Journal of retailing and consumer services
1,932
Journal of business research : JBR
1,901
International journal of consumer studies
732
International journal of hospitality management
725
Psychology & marketing
640
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
494
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
304
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
The international review of retail, distribution and consumer research
273
Cogent business & management
270
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
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826
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers’ preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
8
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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