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~isPartOf:"Journal of consumer behaviour : an international research review"
~type_genre:"Article in journal"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
283
Konsumentenverhalten
283
USA
28
United States
28
Personality psychology
22
Persönlichkeitspsychologie
22
Emotion
20
Advertising effects
18
Großbritannien
18
United Kingdom
18
Brand image
17
Markenimage
17
Kaufentscheidung
15
Purchase decision
15
Market research
12
Marktforschung
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Cognition
11
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11
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11
Wahrnehmung
11
China
10
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Online retailing
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Children
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Hassan, Louise M.
2
Anderson, Ronald C.
1
Baaren, Rick B. van
1
Bakir, Aysen
1
Bal, Anjali
1
Bickart, Barbara
1
Burton, Jennifer L.
1
Böhm, Gisela
1
Chang, Hyo Jung
1
Dardis, Frank E.
1
Dubé, Laurette
1
Grant, Philip Stanley
1
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1
Hansen, Jochim
1
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1
Hill, Donna J.
1
Hooghuis, Mirjam
1
Jones, Rosalind
1
Lieberman, Matthew
1
Matthes, Jörg
1
Messner, Matthias
1
Mestas, Manina
1
Michaelidou, Nina
1
Mukherjee, Ashesh
1
Naderer, Brigitte
1
O'Boyle, Michael
1
Parent, Michael
1
Parry, Sara
1
Pfister, Hans-Rüdiger
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Ponnet, Koen
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Praxmarer-Carus, Sandra
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Reinhard, Marc-André
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Robinson, Matthew
1
Schindler, Robert M.
1
Shen, Fuyuan
1
Shin, Seongyeon
1
Stern, Philip
1
Strick, Madelijn
1
Suttikun Chompoonut
1
Vance, Kristy
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Published in...
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
134
Journal of marketing communications
129
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
39
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Marketing : ZFP ; journal of research and management
21
European journal of marketing
20
Journal of marketing
20
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Journal of consumer marketing
16
Cogent business & management
15
International journal of consumer studies
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
18
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1
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
2
The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook
;
Shin, Seongyeon
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
Saved in:
3
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
4
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
5
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
6
Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery
Burton, Jennifer L.
;
Hill, Donna J.
;
Bakir, Aysen
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10011477046
Saved in:
7
Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009738779
Saved in:
8
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Saved in:
9
Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
;
Michaelidou, Nina
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 91-92
Persistent link: https://www.econbiz.de/10009738788
Saved in:
10
Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley
;
Bal, Anjali
;
Parent, Michael
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
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