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subject:"consumer"
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1
Consumers
' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny
;
Ilyas, Gunawan Bata
;
Umar, Zainal Abidin
; …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
Saved in:
2
Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic
consumers
Cavaliere, Alberto
;
Crea, G.
- In:
Journal of economics
135
(
2022
)
3
,
pp. 223-253
Persistent link: https://www.econbiz.de/10013172826
Saved in:
3
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green
consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Marketing management of the territory in the aspect of the regional brand formation
Bondarenko, V. A.
;
Kalieva, O. M.
;
Pisareva, E. V.
- In:
European research studies
21
(
2018
)
2
,
pp. 72-78
Persistent link: https://www.econbiz.de/10012221008
Saved in:
6
"Made-in" label, socio-demographic characteristics and income as moderators of the brand types in terms of the country-of-brand-origin impact on
consumers
' purchase intentions
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
European research studies
24
(
2021
)
4B
,
pp. 634-646
Persistent link: https://www.econbiz.de/10012806195
Saved in:
7
Black
consumers
perceptions towards luxury brands in South Africa
Makhitha, K. Mercy
-
2021
Persistent link: https://www.econbiz.de/10012595368
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8
Does online ideal self-matter? : consumer perceptions of online brand advertisement
Waterson, Aimee Peta
;
Mototo, Lebogang
;
Chuchu, Tinashe
-
2021
Persistent link: https://www.econbiz.de/10012620911
Saved in:
9
Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
Saved in:
10
Understanding young Chinese
consumers
' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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