Ekyawan, Fandis; Rahman, Ma'ruf Fauzi - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 188-195
significant impact relationship between country of origin (country-related products) and trust in the purchase intention of Wuling … vehicles as well as the relationship of the negative significant impact of country of origin (country-related effect) on trust … findings of this study can explain the importance of country of origin cues and social media opinion leader effect on customer …