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~isPartOf:"Journal of marketing management : MM"
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Search: subject:"Customer integration"
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Customer integration
29
Kundenintegration
29
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
12
Konsumentenverhalten
12
Betriebliche Wertschöpfung
9
Service-Dominant Logic
9
Service-dominant logic
9
Value creation
9
Brand image
8
Markenimage
8
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Social Web
5
Social web
5
Resource-based view
4
Ressourcenorientierter Ansatz
4
co-creation
4
Customer satisfaction
3
Innovation management
3
Innovationsmanagement
3
Kundenzufriedenheit
3
Marketing theory
3
Marketingtheorie
3
Brand loyalty
2
Crowdsourcing
2
Customer engagement
2
Customer value
2
Einzelhandel
2
Innovation
2
Kundenwert
2
Lieferantenmanagement
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
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27
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29
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29
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English
29
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Hilton, Toni
2
Hughes, Tim
2
Malthouse, Edward C.
2
Aitken, Robert
1
Andrews, Lynda
1
Balaji, M. S.
1
Baron, Steve
1
Baumann, Jasmin
1
Bergkvist, Lars
1
Bowden, Jana
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Chalcraft, David
1
Chen, Tom
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Collins, Alan
1
Conduit, Jodie
1
Darmody, Aron
1
Davey, Bill
1
Drennan, Judy
1
Eser, Zeliha
1
Evans, Jody
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Grönroos, Christian
1
Hart, Susan
1
Hollebeek, Linda D.
1
Isin, F. Bahar
1
Johnson, Lester W.
1
Kim, Su Jung
1
Kowalkowski, Christian
1
Kümmel, Doreen
1
Le Meunier-FitzHugh, Kenneth
1
Leckie, Civilai
1
Lee, Yih Hwai
1
Leo, Cheryl
1
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Journal of marketing management : MM
Journal of business research : JBR
156
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
34
International journal of hospitality management
33
Journal of strategic marketing
31
The service industries journal
31
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of technology marketing : IJTMkt
22
Kundenintegration : Forum Dienstleistungsmanagement
22
International journal of technology management : IJTM
21
Journal of marketing
21
The journal of brand management : an international journal
21
Journal of service theory and practice : JSTP
20
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
18
European management journal
17
Journal of service research
17
The journal of product & brand management
17
Creativity and innovation management
16
International journal of product development : IJPD
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Revolutionizing innovation : users, communities, and open innovation
16
European journal of marketing
15
International journal of production economics
15
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ECONIS (ZBW)
29
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1
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Value co-creation with Internet of things technology in the retail industry
Balaji, M. S.
;
Roy, Sanjit
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10011690527
Saved in:
4
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
5
The work of mapping and the mapping of work : prosumer roles in crowdsourced maps
Darmody, Aron
;
Yuksel, Mujde
;
Venkatraman, Meera
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1093-1119
Persistent link: https://www.econbiz.de/10011850311
Saved in:
6
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
10
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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