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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The journal of services marketing"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
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Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
14
Kundenzufriedenheit
14
Customer loyalty
12
Consumer behaviour
11
Konsumentenverhalten
11
Customer retention
10
Kundenbindung
10
Dienstleistungsqualität
6
Service quality
6
Lieferantenmanagement
5
Loyalty
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
customer loyalty
4
Satisfaction
3
customer retention
3
Bank
2
Confidence
2
Customer value
2
Dienstleistungssektor
2
E-commerce
2
Electronic Commerce
2
Financial services
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Finanzdienstleistung
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Kundenwert
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Marketing management
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Marketingmanagement
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Personal banking
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Privatkundengeschäft
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Service industry
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Structural equation model
2
Strukturgleichungsmodell
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Trust
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Vertrauen
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Alet Vilaginés, Josep
1
Alonso-Garcia, Javier
1
Askariazad, Mohammad Hossein
1
Babakhani, Nazila
1
Bala, Renu
1
Bardauskaite, Indre
1
Basso, Kenny
1
Bhatnagar, Shakti Bodh
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Bucic, Tania
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Datta, Biplab
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Faryabi, Mohammad
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1
Ji, Chen
1
Le Nguyen Hau
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1
Levin, Elizabeth
1
Luu, Ngoc
1
Ma, Jianmei
1
Minor, Michael
1
Mishra, Jitendra Kumar
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Mittal, Banwari
1
Mukhopadhyay, Susmita
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Ngo, Liem Viet
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Núñez-Barriopedro, Estela
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Ouschan, Robyn
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Pablo-Marti, Federico
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Pham Hung Cuong
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Quach, Sara
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Ramanathan, Ramakrishnan
1
Ramanathan, Usha
1
Ramaseshan, B.
1
Ricard, Line
1
Rodríguez del Bosque, Ignacio A.
1
Sadeghzadeh, Kousar
1
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The journal of business & industrial marketing
The journal of services marketing
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of retailing and consumer services
51
Journal of business research : JBR
26
SpringerLink / Bücher
20
The service industries journal
18
Cogent business & management
16
Journal of hospitality marketing & management
16
Springer eBook Collection
14
Cogent Business & Management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Psychology & marketing
12
Research
12
The international journal of bank marketing : IJBM
12
Journal of the Academy of Marketing Science
11
Asia Pacific journal of marketing and logistics
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Munich Business School Working Paper
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Australasian marketing journal
7
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
6
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ECONIS (ZBW)
20
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1
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
Identifying
customer
loyalty
supporting factors in the retail banking context : an empirical examination
Bhatnagar, Shakti Bodh
;
Syed, Asif Ali
;
Mishra, …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
3
,
pp. 197-225
Persistent link: https://www.econbiz.de/10011820595
Saved in:
4
OCL : online
customer
loyalty
in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
Saved in:
5
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
6
The relationship continuity model and
customer
loyalty
in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad
;
Sadeghzadeh, Kousar
;
Zakeri, Abdolnaser
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
Saved in:
7
Why are customers loyal in sharing-economy services? : a relational benefits perspective
Yang, Shuai
;
Song, Yiping
;
Chen, Sixing
;
Xia, Xin
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011615648
Saved in:
8
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
9
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.
;
Ouschan, Robyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
Saved in:
10
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
1
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