Orazgaliyeva, E.; Abuzhalitova, A.; Sokhatskaya, N.; … - In: Regional science policy and practice : RSPP 16 (2024) 9, pp. 1-10
The article focused on customer loyalty and examined the factors that influence end-users' loyalty and attitudes … chosen to measure customer loyalty towards domestic medication manufacturers. The result of our study showed the role of … trust as a critical driver of customer loyalty in the pharmaceutical market, with a specific focus on the case of Kazakhstan …