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Marketingmanagement
Kundenwert
2,498
Customer value
2,425
Beziehungsmarketing
1,437
Relationship marketing
1,436
Consumer behaviour
620
Konsumentenverhalten
620
Betriebliche Wertschöpfung
550
Value creation
550
Customer integration
298
Kundenintegration
298
Customer satisfaction
297
Kundenzufriedenheit
292
Service quality
264
Dienstleistungsqualität
261
Marketing management
226
Theorie
226
Theory
226
Lieferantenmanagement
185
Supplier relationship management
185
customer value
161
Deutschland
150
Germany
149
Brand management
140
Markenführung
140
B-to-B-Marketing
139
Business-to-business marketing
139
Kundenmanagement
138
USA
135
United States
134
Service-dominant logic
126
Brand image
125
Markenimage
125
Service-Dominant Logic
124
Value co-creation
107
Social Web
90
Social web
90
Marketing
81
Einzelhandel
79
Messung
79
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21
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176
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English
200
German
28
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Kumar, V.
7
Gupta, Sunil
6
Eggert, Andreas
4
Ko, Eunju
4
Mela, Carl F.
4
Petersen, J. Andrew
4
Ahearne, Michael
3
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Manning, Gerald L.
3
Reece, Barry L.
3
Ulaga, Wolfgang
3
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Blasco-López, Ma Francisca
2
Burton, Jamie
2
Dawar, Niraj
2
Elgeti, Laura
2
Esmaeilpour, Majid
2
Eurich, Andreas
2
Frambach, Ruud T.
2
Gama, António Pimenta da
2
Gleaves, Robin
2
Haas, Alexander
2
Hammerschmidt, Maik
2
Hanssens, Dominique M.
2
Kim, Sang Jin
2
Kitshoff, Jan
2
Kleinaltenkamp, Michael
2
Leone, Robert P.
2
Moradi, Kianoosh
2
Neslin, Scott A.
2
O'Cass, Aron
2
Pepels, Werner
2
Piercy, Nigel
2
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2
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Universität Mannheim
1
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Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
5
Business horizons
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
The journal of business & industrial marketing
4
Handbook of research on customer equity in marketing
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service management
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
The journal of brand management : an international journal
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Central European business review : CEBR
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
International journal of business excellence
2
Journal of business-to-business marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing
2
Management decision : MD
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Reihe: Versicherungswirtschaft
2
Service business
2
The journal of applied business research
2
The journal of business strategy
2
The journal of product & brand management
2
21st century business practices : the evolving trends in India
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Agricultural and resource economics review : ARER
1
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
226
USB Cologne (EcoSocSci)
3
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81
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
82
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
83
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
84
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
85
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
86
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
87
Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.
;
Mulvey, Michael S.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
Saved in:
88
High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina
;
Barandas, Hortensia
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011779162
Saved in:
89
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
90
A balanced scorecard for marketing
Gama, António Pimenta da
- In:
International journal of business performance management
18
(
2017
)
4
,
pp. 476-494
Persistent link: https://www.econbiz.de/10011859193
Saved in:
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