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Search: subject:"Designation of origin"
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Designation of origin
18
Herkunftsbezeichnung
18
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Consumer behaviour
12
Konsumentenverhalten
12
Brand
6
Markenartikel
6
Emerging economies
4
Nation branding
4
Schwellenländer
4
Country image
3
Place branding
3
Place marketing
3
Standortmarketing
3
Brand identity
2
Branding
2
Country reputation
2
Emerging markets
2
Generic drugs
2
Generika
2
International marketing
2
Internationales Marketing
2
National culture
2
Nationalkultur
2
Pharmaceutical industry
2
Pharmaindustrie
2
Arzneimittel
1
Auslandsinvestition
1
Bibliometrics
1
Bibliometrie
1
Brand attachment
1
Brand experience
1
Brand name
1
Brand performance
1
Brand trust
1
COBO
1
China
1
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Article
18
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18
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18
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English
18
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Rojas-Méndez, José
2
Ahmed, Zafar U.
1
Aldabbas, Hazem
1
Ar, Aybeniz Akdeniz
1
Banerjee, Saikat
1
Benlian, Yeghig
1
Benson-Rea, Maureen
1
Brodie, Roderick J.
1
Bruwer, Johan
1
Buller, Courtney
1
Dadzie, Charlene
1
Datta, Saroj Kumar
1
Davari, Arezoo
1
De Nisco, Alessandro
1
El Banna, Alia
1
Ferreira, Hugo Alexandre
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Grudecka, Anna
1
Guzman, Francisco
1
Hamzaoui-Essoussi, Leila
1
Herstein, Ram
1
Juusola, Katariina
1
Kara, Ali
1
Khoshnevis, Mozhde
1
Kilani, Fatma Abdellah
1
Lahrech, Abdelmounaim
1
Li, Huaibin
1
Martins, Marisa
1
Mayrand, Marie-Eve
1
Nguyen, Thuy D.
1
Oduro, Stephen
1
Papadopoulos, Nicolas G.
1
Petruzzellis, Luca
1
Pons, Frank
1
Ramalho, Joana
1
Roy, Dilip
1
Santos, Jose Paulo Marques dos
1
Sanyal, Shamindra Nath
1
Seixas, Daniela
1
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The journal of product & brand management
International marketing review
52
Journal of international consumer marketing
47
Journal of travel and tourism marketing
45
Journal of business research : JBR
44
Tourism management : research, policies, practice
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Asia Pacific journal of marketing and logistics
31
Journal of global marketing
31
Journal of retailing and consumer services
26
Journal of world trade : law, economic policy, public policy
26
International business review : the official journal of the European International Business Academy
24
Food policy : economics planning and politics of food and agriculture
22
The journal of consumer marketing
22
Tourism analysis : an interdisciplinary tourism & hospitality journal
22
Journal of international marketing
19
Tourism management perspectives : TMP
17
Journal of food products marketing
16
Journal of vacation marketing : an international journal
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The journal of brand management : an international journal
15
Marketing intelligence & planning
14
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
13
Journal of hospitality marketing & management
13
The Estey Centre journal of international law and trade policy
13
Discussion paper series / Philippine Institute for Development Studies
12
American journal of agricultural economics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Journal of international food & agribusiness marketing : JIFAM
11
Journal of vacation marketing
11
The world economy : the leading journal on international economic relations
11
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
11
Discussion paper / Centre for Economic Policy Research
10
European journal of marketing : EJM
10
European review of agricultural economics : ERAE
10
International journal of wine business research : IJWBR
10
Journal of agricultural & food industrial organization
10
RIETI discussion paper
10
The origins of goods : rules of origin in regional trade agreements
10
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ECONIS (ZBW)
18
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
3
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
4
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
5
Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
Saved in:
6
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
7
Country of origin branding : an integrative perspective
Brodie, Roderick J.
;
Benson-Rea, Maureen
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
Saved in:
8
Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
Saved in:
9
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
10
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
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