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~isPartOf:"Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings"
~isPartOf:"Journal of marketing research : JMR"
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Internet marketing
15
Online-Marketing
15
Search engine
15
Suchmaschine
15
Advertising effects
8
Werbewirkung
8
Auction theory
7
Auktionstheorie
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Finance research letters
27
Management science : journal of the Institute for Operations Research and the Management Sciences
22
CESifo working papers
19
Technological forecasting & social change : an international journal
19
MPRA Paper
18
Information systems research : ISR
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
Journal of competition law & economics
13
Tourism management : research, policies, practice
13
Applied economics letters
12
CESifo Working Paper
12
Discussion paper series / IZA
12
IZA Discussion Papers
12
Journal of business research : JBR
12
Working paper
12
Electronic commerce research and applications
11
Energy economics
11
International journal of electronic commerce : IJEC
11
International journal of forecasting
11
International journal of internet marketing and advertising : IJIMA
11
International review of economics & finance : IREF
11
SpringerLink / Bücher
11
Tourism economics : the business and finance of tourism and recreation
11
essentials
11
International review of financial analysis
10
Journal of Informetrics
10
Discussion papers / CEPR
9
Economics letters
9
International journal of industrial organization
9
Journal of economic behavior & organization : JEBO
9
Journal of forecasting
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Research in international business and finance
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
International journal of electronic business
8
Ruhr Economic Papers
8
Discussion paper / Centre for Economic Policy Research
7
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ECONIS (ZBW)
15
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1
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
2
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
3
Design of search engine services : channel interdependence in search engine results
Edelman, Benjamin
;
Lai, Zhenyu
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 881-900
Persistent link: https://www.econbiz.de/10011648391
Saved in:
4
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
5
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
6
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
7
A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
;
Sonnier, Garrett P.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 306-319
Persistent link: https://www.econbiz.de/10009563673
Saved in:
8
Location, location, location : an analysis of profitability of position in online advertising markets
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10010217430
Saved in:
9
Search engine ad auctions
Varian, Hal R.
- In:
Internet and network economics : 4th international …
,
(pp. 13)
.
2008
Persistent link: https://www.econbiz.de/10003792303
Saved in:
10
Budget constrained bidding in keyword auctions and online knapsack problems
Zhou, Yunhong
;
Chakrabarty, Deeparnab
;
Lukose, Rajan M.
- In:
Internet and network economics : 4th international …
,
(pp. 566-576)
.
2008
Persistent link: https://www.econbiz.de/10003792864
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