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~subject:"Supplier relationship management"
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Search: subject:"IT-gestütztes Marketing"
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Supplier relationship management
IT-gestütztes Marketing
742
Computer-assisted marketing
737
Beziehungsmarketing
285
Relationship marketing
282
Theorie
157
Theory
157
Deutschland
124
Germany
118
Marketinginformationssystem
97
Marketingmanagement
95
Marketing management
94
Marketing
92
Data Mining
76
Kundenmanagement
76
Data mining
73
Electronic Commerce
70
Marktforschung
65
E-commerce
62
Konsumentenverhalten
62
Consumer behaviour
61
Market research
59
Vertrieb
47
Lieferantenmanagement
42
Physical distribution
40
Direktmarketing
39
Betriebliches Informationssystem
33
Direct marketing
33
Kundenanalyse
33
USA
32
United States
31
Customer analysis
30
Einzelhandel
30
Online-Marketing
29
Informationsmanagement
28
Management information system
28
Management-Informationssystem
28
Customer value
27
Kundenwert
27
Retail trade
27
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Undetermined
7
Free
1
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Article
21
Book / Working Paper
21
Type of publication (narrower categories)
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
8
Book section
8
Hochschulschrift
7
Aufsatzsammlung
6
Collection of articles of several authors
6
Sammelwerk
6
Thesis
6
Handbook
5
Handbuch
5
Graue Literatur
4
Non-commercial literature
4
Case study
3
Fallstudie
3
Glossar enthalten
2
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2
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1
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1
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Language
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German
25
English
17
Author
All
Muther, Andreas
5
Weiber, Rolf
4
Link, Jörg
3
Hippner, Hajo
2
Payne, Adrian
2
Wilde, Klaus D.
2
Andronikidis, Andreas
1
Athanasoulias, Georgios
1
Bart, Yakov
1
Bellwon, Silke
1
Chountalas, Panos
1
Dalfino, Marc
1
Deitz, George D.
1
Draenert, Patric
1
Eggert, Andreas
1
Fassott, Georg
1
Foster, Tim
1
Fotiadis, Thomas
1
Frąchiewicz, Ewa
1
Gensler, Sonja
1
Gerth, Norbert
1
Ghose, Sanjoy
1
Gonçalves, Ramiro
1
Hallikainen, Heli
1
Han, Jin K.
1
Hansen, John D.
1
Hettich, Stefanie
1
Hofacker, Charles F.
1
Holloway, Betsy Bugg
1
Jost, Arnim
1
Kaplan, Andreas M.
1
Keppler, Thomas
1
Kim, Namwoon
1
Kreuzer-Burger, Elke
1
Kroll, Eike Benjamin
1
Kötterheinrich, Kim
1
Lancioni, Richard A.
1
Laukkanen, Tommi
1
Lewison, Dale M.
1
Libai, Barak
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Gabler Edition Wissenschaft
2
Springer eBook Collection / Business and Economics
2
Controlling und Management
1
Doctoral thesis / Luleå University of Technology
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
HMD : Praxis der Wirtschaftsinformatik
1
Harvard business review : HBR
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
Innovations in supply chain management for information systems : novel approaches
1
Interactive and multi-channel marketing
1
Interaktionen im Dienstleistungsbereich
1
International journal of decision sciences, risk and management
1
International journal of technology marketing : IJTMkt
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Marketinginnovationen erfolgreich gestalten
1
Schriften zum innovativen Marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
World review of entrepreneurship, management and sustainable development
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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Source
All
ECONIS (ZBW)
42
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1
Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora
;
Nogueira, Joana
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
Saved in:
2
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
3
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
4
Managing customer relationships : a comprehensive literature review and future directions
Athanasoulias, Georgios
;
Chountalas, Panos
- In:
International journal of decision sciences, risk and …
7
(
2017
)
1/2
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011797301
Saved in:
5
The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg
;
Deitz, George D.
;
Hansen, John D.
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
4
,
pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
Saved in:
6
The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Stein, Alex D.
;
Smith, Michael F.
;
Lancioni, Richard A.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 855-861
Persistent link: https://www.econbiz.de/10010211266
Saved in:
7
Industrial marketing communication : a (r)evolutionary journey from marketplace to marketspace ; 1994-205
Foster, Tim
-
2006
Persistent link: https://www.econbiz.de/10003419151
Saved in:
8
Model of funcionalities for the development of B2B e-commerce solutions
Pinto, Marlene
;
Rodrigues, Ana
;
Varajão, João
; …
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 35-60)
.
2011
Persistent link: https://www.econbiz.de/10009405610
Saved in:
9
Cooperative pricing under forecasting sharing in the manufacturer-e-retailer supply chain
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Innovations in supply chain management for information …
,
(pp. 262-278)
.
2010
Persistent link: https://www.econbiz.de/10003913292
Saved in:
10
Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon
;
Pae, Jae H.
;
Han, Jin K.
;
Srivastava, …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
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