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~subject:"Mobile marketing"
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Search: subject:"Informationsverarbeitung"
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Mobile marketing
Mobile Anwendung
1,705
Mobile application
1,705
Mobile communications
661
Mobilkommunikation
661
Consumer behaviour
428
Konsumentenverhalten
428
Mobile Business
352
Mobile business
351
Innovation adoption
323
Innovationsakzeptanz
323
Informationsverarbeitung
234
Mobile phone
209
Mobiltelefon
209
USA
170
United States
169
Online-Marketing
148
Internet marketing
141
Funktechnik
115
Radio engineering
115
Deutschland
108
Germany
101
Datenschutz
96
Data protection
95
Beziehungsmarketing
91
Internet
91
Relationship marketing
91
Theorie
88
Theory
88
Electronic Commerce
84
Social Web
83
Social web
83
Customer satisfaction
79
Kundenzufriedenheit
79
Online retailing
78
Online-Handel
78
Electronic Banking
72
Electronic banking
72
Innovation diffusion
72
Innovationsdiffusion
72
Informationstechnik
69
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37
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7
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43
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34
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34
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9
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9
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3
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2
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2
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2
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8
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Sajad Rezaei
5
Heinemann, Gerrit
4
Cui, Xuebin
3
Ghose, Anindya
3
Gaiser, Christian
2
Gaiser, Christian W.
2
Liu, Yinyuan
2
Narang, Unnati
2
Seehaus, Christoph
2
Shankar, Venkatesh
2
Aickelin, Uwe
1
Albert, Melinda
1
Alcázar Martínez, Benjamin del
1
Ataman, M. Berk
1
Axcell, Shana
1
Aydin, Zeynep
1
Baek, Tae Hyun
1
Bagnall, Gaynor
1
Bauer, Christine
1
Behre, Sebastian
1
Brandt, Tobias
1
Bruggen, Gerrit H. van
1
Chen, Yubo
1
Chew, Hong Wee
1
Choi, Jeonghye
1
Choi, Yung Kyun
1
Cokki, Cokki
1
Crawford, Garry
1
Damski, Chris
1
Diacon, Paula-Elena
1
Dinsmore, John
1
Dominici, Gandolfo
1
Donaldson, Jeff
1
Donici, Gabriel-Andrei
1
Drossos, Dimitris
1
Ellis, Debbie
1
Estrader, Joaquin
1
Fang, Zheng
1
Florido-Benítez, Lázaro
1
Fu, Ning
1
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Springer Fachmedien Wiesbaden
2
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SpringerLink / Bücher
4
Apps management and e-commerce transactions in real-time
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Information systems research : ISR
2
Journal of business research : JBR
2
Journal of global marketing
2
Advances in e-business research (AEBR) book series
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
CES working papers
1
Contemporary trends in innovative marketing strategies
1
E-consumers in the era of new tourism
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce research
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on mobile marketing management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management for Professionals
1
Management for professionals
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Premier reference source
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
3
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
4
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia
;
Fu, Ning
;
Li, Yiding
;
Liu, Dong
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
Saved in:
7
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
8
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
9
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
10
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
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