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~isPartOf:"International marketing review"
~subject:"International marketing"
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Search: subject:"Internationale Markteintrittsstrategie"
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International marketing
International market entry
66
Internationaler Markteintritt
66
Multinationales Unternehmen
40
Transnational corporation
40
Globalisierung
30
Globalization
30
KMU
20
SME
20
Internationalization
17
Internationales Marketing
14
Emerging economies
12
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10
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Ressourcenorientierter Ansatz
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Unternehmensgründung
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14
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Gnizy, Itzhak
2
Khan, Zaheer
2
Shoham, Aviv
2
Tarba, Shlomo Yedidia
2
Zahoor, Nadia
2
Ahammad, Mohammad F.
1
Arslan, Ahmad
1
Baker, William E.
1
Bortoluzzi, Guido
1
Bustinza, Oscar F.
1
Chebbi, Hela
1
Chiarvesio, Maria
1
Chung, Henry F. L.
1
Cooper, Cary
1
Di Maria, Eleonora
1
Efrat, Kalanit
1
Enderwick, Peter
1
Grinstein, Amir
1
Haapanen, Lauri
1
Hadjikhani, Amjad
1
Hoque, Mohammad Tayeenul
1
Hurmelinna-Laukkanen, Pia
1
Khan, Huda
1
Lee, Joong-Woo
1
Lew, Yong Kyu
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Liu, Yipeng
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Malhotra, Shavin
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Naruemitmongkonsuk, Jinda
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Nath, Prithwiraj
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Park, Sohee
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Rao-Nicholson, Rekha
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Sivakumar, K.
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Tabacco, Raffaela
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Thrassou, Alkis
1
Tzokas, Nikolaos
1
Vendrell-Herrero, Ferran
1
Vrontis, Demetris
1
Yahiaoui, Dorra
1
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International marketing review
International business review : the official journal of the European International Business Academy
12
Journal of international marketing
9
Journal of business research : JBR
8
Journal of global marketing
6
Journal of international entrepreneurship
6
European journal of international management : EJIM
5
Journal of world business : JWB
5
Berichte aus der Betriebswirtschaft
4
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Edward Elgar E-Book Archive
3
International journal of export marketing
3
Internationalisierung von Vertrieb und Handel
3
Journal of East-West business
3
Journal of international management
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
SpringerLink / Bücher
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Advances in international marketing
2
Asia Pacific journal of marketing and logistics
2
Contributions to Economics
2
Effects of globalization on the firm
2
Entrepreneurship in international marketing
2
European journal of marketing : EJM
2
Gabler-Lehrbuch
2
Global economy journal : GEJ
2
Handbook of research in international marketing
2
International business and management
2
International journal of Chinese culture and management : IJCCM
2
International journal of business excellence
2
International journal of export marketing : IJExportM
2
International marketing in the fast changing world
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of Islamic marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international trade & commerce
2
Journal of management & governance
2
Journal of strategic marketing
2
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ECONIS (ZBW)
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1
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
2
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
3
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
4
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
5
Eyes open and hands on : market knowledge and marketing capabilities in export markets
Hoque, Mohammad Tayeenul
;
Ahammad, Mohammad F.
;
Tzokas, …
- In:
International marketing review
39
(
2022
)
3
,
pp. 431-462
Persistent link: https://www.econbiz.de/10013396265
Saved in:
6
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
7
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
8
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad
;
Lee, Joong-Woo
;
Park, Sohee
- In:
International marketing review
33
(
2016
)
4
,
pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Saved in:
9
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
10
Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
International marketing review
31
(
2014
)
5
,
pp. 506-525
Persistent link: https://www.econbiz.de/10010415263
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