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~person:"Tucker, Catherine"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Advertising effects
9
Internet marketing
9
Online-Marketing
9
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4
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4
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4
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Tucker, Catherine
Braun, Michael
8
Hauser, John R.
8
Chintagunta, Pradeep K.
7
Srinivasan, Kannan
7
Liberali, Guilherme
6
Urban, Glen L.
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Jerath, Kinshuk
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Katona, Zsolt
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Yang, Sha
4
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3
Bronnenberg, Bart J.
3
Chan, Tat
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Ghose, Anindya
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Godes, David
3
Gopinath, Shyam
3
Lambrecht, Anja
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Lu, Shijie
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Ma, Liye
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Rutz, Oliver J.
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Shin, Woochoel
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Van Den Bulte, Christophe
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Wu, Chunhua
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Xie, Ying
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Yao, Song
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Yoganarasimhan, Hema
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Albuquerque, Paulo
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
NBER working paper series
6
Working paper / National Bureau of Economic Research, Inc.
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing research : JMR
4
Sloan working papers
3
Journal of economics & management strategy : JEMS
2
MSI reports : working paper series
2
A National Bureau of Economic Research conference report
1
Discussion papers / CEPR
1
Discussion papers / Stanford Institute for Economic Policy Research
1
ERIM report series research in management
1
Handbook of media economics ; Volume 1B
1
Handbook of the economics of marketing : Volume 1
1
Handbook of the economics of marketing ; Volume 1
1
Information Economics and Policy
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of competition law & economics
1
Journal of economic literature
1
Journal of marketing
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
MIT Sloan Research Paper
1
Management Science
1
NET Institute Working Paper
1
Review of industrial organization : RIO
1
Stanford University Graduate School of Business research paper
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Working paper
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ECONIS (ZBW)
10
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1
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
2
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
3
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
4
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
Saved in:
5
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
6
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
7
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
8
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
9
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
10
Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja
;
Seim, Katja
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
Saved in:
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