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~type_genre:"Reprint"
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Marketingmanagement
E-commerce
44
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44
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29
Welt
14
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10
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10
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Varadarajan, P. Rajan
2
Yadav, Manjit S.
2
Ewing, Michael
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Gregory, Gary
1
Karavdic, Munib
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Mulhern, Frank
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Major theoretical debates and contemporary issues in marketing theory
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The evolution of integrated marketing communications : the customer-driven marketplace
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Evolving and emerging issues in marketing strategy
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ECONIS (ZBW)
5
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1
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
2
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
3
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
4
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2008
Persistent link: https://www.econbiz.de/10003611103
Saved in:
5
Integrating e-commerce into existing export marketing theories : a contingency model
Karavdic, Munib
;
Gregory, Gary
-
2008
Persistent link: https://www.econbiz.de/10003611106
Saved in:
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