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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~subject:"Virales Marketing"
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Search: subject:"Internet marketing"
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Virales Marketing
Internet marketing
308
Online-Marketing
308
Consumer behaviour
189
Konsumentenverhalten
189
Social Web
164
Social web
164
Advertising effects
105
Werbewirkung
105
Advertising
83
Werbung
81
Brand management
73
Markenführung
73
social media
69
Viral marketing
67
Beziehungsmarketing
50
Relationship marketing
50
Brand image
48
Markenimage
48
Online retailing
44
Online-Handel
44
E-commerce
35
Electronic Commerce
35
Marketing management
30
Marketingmanagement
30
Facebook
21
Website
21
advertising
21
Confidence
18
Internet
18
Vertrauen
18
USA
17
United States
17
Brand
16
Markenartikel
16
Mobile communications
14
Mobilkommunikation
14
social media marketing
14
eWOM
12
Customer satisfaction
11
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44
Free
2
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Article
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67
Aufsatz in Zeitschrift
67
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English
67
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Erkan, Ismail
2
Evans, Chris
2
Huh, Jisu
2
Kareklas, Ioannis
2
Muehling, Darrel D.
2
Weber, T. J.
2
Aakash
1
Aggarwal, Anu Gupta
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Armelini, Guillermo
1
Babakus, Emin
1
Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Balboni, Bernardo
1
Bao, Tong
1
Barnes, Nora Ganim
1
Barth, Vincent
1
Barthel, Eva-Maria
1
Bayram, Murat
1
Belanche, Daniel
1
Bergiel, Blaise
1
Bhat, Savita
1
Boistel, Philippe
1
Brunel, Frédéric F.
1
Buttle, Francis A.
1
Bélanger, Charles H.
1
Canbolat, Mustafa S.
1
Carley, Kathleen M.
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
27
Information systems research : ISR
26
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
SpringerLink / Bücher
12
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of consumer studies
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
Journal of consumer marketing
8
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ECONIS (ZBW)
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
5
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
6
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
7
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
8
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
9
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
10
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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