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~isPartOf:"European journal of marketing : EJM"
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Marketing management
130
Marketingmanagement
130
Consumer behaviour
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24
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Balmern, John M. T.
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European journal of marketing : EJM
Corporate communications : an international journal
88
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26
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PR-Praxis
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The Routledge handbook of strategic communication
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Public Relations : ein Handbuch
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Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
8
Exploring public relations
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Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
7
Journal of promotion management : innovations in planning and applied research
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Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
7
The handbook of communication and corporate social responsibility
7
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6
Economics letters
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Schriftenreihe Communicatio
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Strategic corporate communication in the digital age
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
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1
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
3
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
4
Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
Saved in:
5
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
6
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
7
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
8
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
9
Organisationskommunikation und PR
Weder, Franzisca
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008757157
Saved in:
10
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
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