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~subject:"Consumer behaviour"
~subject:"Markenführung"
~person:"Bruwer, Johan"
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Consumer behaviour
Markenführung
Konsumentenverhalten
46
Wein
34
Wine
34
Weinbau
15
Wine industry
15
Australia
14
Australien
14
Designation of origin
9
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9
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7
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15
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46
Author
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Bruwer, Johan
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
92
Lusk, Jayson L.
82
Phau, Ian
80
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
74
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Wansink, Brian
63
Agarwal, Sumit
62
Foxall, Gordon R.
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
48
Kim, Jungkeun
47
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Asia Pacific journal of marketing and logistics
5
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
The international review of retail, distribution and consumer research
2
Agrekon
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
46
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1
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
2
The single-serve wine option in South African restaurants : product involvement, risk perception and information-related behavioural effects
Bruwer, Johan
;
Kidd, Martin
;
Vink, Nick
- In:
Agrekon
62
(
2023
)
3/4
,
pp. 258-278
Persistent link: https://www.econbiz.de/10014447522
Saved in:
3
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
4
Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
Saved in:
5
Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria
;
Lockshin, Lawrence S.
;
Louviere, …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 152-165
Persistent link: https://www.econbiz.de/10014226410
Saved in:
6
Do satisfied cellar door visitors want to revisit? : linking past knowledge and consumption behaviors to satisfaction and intention to return
Prayag, Girish
;
Disegna, Marta
;
Bruwer, Johan
- In:
Tourism analysis : an interdisciplinary tourism & …
26
(
2021
)
2/3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012617341
Saved in:
7
Reducing information asymmetry in the auctioning of non-perishable experience goods : the case of online wine auctions
Onur, Ilke
;
Bruwer, Johan
;
Lockshin, Lawrence S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238368
Saved in:
8
Digitalisation in grocery retailing in Germany : an exploratory study
Piroth, Philipp
;
Rüger-Muck, Edith
;
Bruwer, Johan
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012315159
Saved in:
9
Restaurants and wine by-the-glass consumption : motivational process model of risk perception, involvement and information-related behaviour
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of hospitality management
77
(
2019
),
pp. 270-280
Persistent link: https://www.econbiz.de/10011988549
Saved in:
10
Wine tourism and hedonic experience : a motivation-based experiential view
Bruwer, Johan
;
Rueger-Muck, Edith
- In:
Tourism and hospitality research : THR
19
(
2019
)
4
,
pp. 488-502
Persistent link: https://www.econbiz.de/10012165739
Saved in:
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