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~subject:"Internet marketing"
~subject:"Einzelhandel"
~type_genre:"Fallstudie"
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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ECONIS (ZBW)
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Towards cross-channel management : strategic, structural, and managerial challenges for multi-channel retail incumbents
Brunner, Felix
-
2013
Konsumentenverhalten
bietet Multi-Channel Händlern die herbeigesehnte Möglichkeit, sich gegen die schnellwachsenden Pure-Online Player zur …
Persistent link: https://www.econbiz.de/10010256377
Saved in:
2
Rationalisierung im Konsum : eine ethnographische Studie von Einkaufspraktiken am Beispiel von Frankfurt am Main
Dalichau, Dirk
-
2016
Persistent link: https://www.econbiz.de/10011503568
Saved in:
3
Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Quartier, Katelijn
;
Lommelen, Tinne
;
Vanrie, Jan
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 31-49)
.
2016
Persistent link: https://www.econbiz.de/10011582581
Saved in:
4
Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy
;
Jones, Martin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 219-246)
.
2016
Persistent link: https://www.econbiz.de/10011582619
Saved in:
5
Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011586815
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6
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
Saved in:
7
Retail trade public policies and initiatives in Malaysia
Tay, Angeline
- In:
Retailing in emerging markets : a policy and strategy …
,
(pp. 36-65)
.
2015
Persistent link: https://www.econbiz.de/10010426419
Saved in:
8
Social – local – mobile : the future of location-based services
Heinemann, Gerrit
;
Gaiser, Christian
-
2015
Persistent link: https://www.econbiz.de/10010441685
Saved in:
9
Social marketing : global perspectives, strategies and effects on consumer behavior
Evans, W. Douglas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10013550815
Saved in:
10
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
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