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~subject:"Internet marketing"
~subject:"Relationship marketing"
~person:"Wu, Luorong"
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Internet marketing
Relationship marketing
Consumer behaviour
34
Konsumentenverhalten
34
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
8
Online-Marketing
8
Service quality
8
Beziehungsmarketing
7
Online retailing
7
Online-Handel
7
Viral marketing
7
Virales Marketing
7
Experiment
6
Gastronomie
6
Restaurant industry
6
Beschwerdemanagement
4
Complaint management
4
Consumer behavior
4
Emotion
4
Experimental design
4
Social Web
4
Social web
4
online reviews
4
Brand management
3
Holiday behaviour
3
Markenführung
3
Urlaubsverhalten
3
Aesthetics
2
Brand image
2
CSR
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Crowding
2
Dienstleistungssektor
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Ethnic group
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Ethnische Gruppe
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Fundraising
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15
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15
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English
15
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Wu, Luorong
Han, Heesup
40
Mattila, Anna S.
33
Hollebeek, Linda D.
32
Verhoef, Peter C.
29
Kumar, V.
25
Loureiro, Sandra Maria Correia
25
Huber, Frank
24
Usman, Osly
24
Bang, Nguyen
20
Dwivedi, Yogesh Kumar
20
Grewal, Dhruv
20
Klaus, Philipp
20
Prentice, Catherine
19
Quach, Sara
19
Rather, Raouf Ahmad
19
Sreejesh, S.
19
Balaji, M. S.
18
Gil Saura, Irene
18
Ko, Eunju
18
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Khan, Imran
16
Malthouse, Edward C.
16
Wangenheim, Florian von
16
Bauer, Hans H.
15
Bijmolt, Tammo H. A.
15
Filieri, Raffaele
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Bilgihan, Anil
14
Das, Gopal
14
Foscht, Thomas
14
Ghose, Anindya
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
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International journal of contemporary hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of business research : JBR
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
15
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1
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
2
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
3
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
4
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
5
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
6
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
7
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
8
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
9
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
10
Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Wu, Luorong
;
Shen, Han
;
Li, Mimi
;
Deng, Qian
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 648-668
Persistent link: https://www.econbiz.de/10011687632
Saved in:
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