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~subject:"Market segmentation"
~subject:"Multichannel strategy"
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Market segmentation
Multichannel strategy
Kundenanalyse
648
Customer analysis
550
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195
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191
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111
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111
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106
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104
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2
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
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2
International journal of production economics
2
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2
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2
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2
The international review of retail, distribution and consumer research
2
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1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
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Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
1
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1
International journal of retail and distribution management
1
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1
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
1
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1
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1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
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1
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1
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1
Marketing science series
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
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Sportökonomie : das Bayreuther Konzept in zehn exemplarischen Lektionen
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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ECONIS (ZBW)
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1
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
2
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
5
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
Saved in:
6
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
7
SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
Saved in:
8
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
Saved in:
9
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
10
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
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