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Search: subject:"Kundenmanagement"
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Subject
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Beziehungsmarketing
445
Relationship marketing
445
Deutschland
142
Germany
142
Theorie
64
Theory
64
Kundenmanagement
56
Marketingmanagement
42
Marketing management
39
Lieferantenmanagement
38
Supplier relationship management
38
Marketing
31
Social Web
31
Social web
31
Customer satisfaction
28
Kundenzufriedenheit
28
USA
28
United States
28
Innovationsmanagement
26
Innovation management
25
Unternehmen
24
Strategisches Management
23
Beziehungsmanagement
22
Dienstleistungsqualität
22
Kundenorientierung
22
Service quality
22
Prozessmanagement
21
Business process management
20
Consumer behaviour
20
Konsumentenverhalten
20
Strategic management
20
Erfolgsfaktor
19
Kundenwert
19
Qualitätsmanagement
19
Success factor
19
Brand management
18
Kundenbindung
18
Markenführung
18
Quality management
18
Automotive industry
17
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Undetermined
19
Free
8
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Article
264
Book / Working Paper
193
Journal
2
Type of publication (narrower categories)
All
Case study
Article in journal
14,441
Aufsatz in Zeitschrift
14,441
Aufsatz im Buch
3,332
Book section
3,332
Hochschulschrift
1,557
Thesis
1,240
Graue Literatur
1,053
Non-commercial literature
1,053
Arbeitspapier
653
Working Paper
653
Collection of articles of several authors
589
Sammelwerk
589
Fallstudie
459
Aufsatzsammlung
414
Ratgeber
258
Guidebook
239
Dissertation u.a. Prüfungsschriften
170
Bibliografie enthalten
163
Bibliography included
163
Lehrbuch
159
Textbook
141
Conference paper
130
Konferenzbeitrag
130
Konferenzschrift
117
Handbook
108
Handbuch
108
Conference proceedings
72
Collection of articles written by one author
58
Sammlung
58
Reprint
47
Glossar enthalten
26
Glossary included
26
Interview
25
Bibliographie
24
Festschrift
24
Bibliografie
20
Fallstudiensammlung
20
Systematic review
19
Übersichtsarbeit
19
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English
249
German
211
French
2
Italian
1
Spanish
1
Author
All
Bruhn, Manfred
8
Homburg, Christian
7
Smith, Alan D.
6
Hollensen, Svend
5
Töpfer, Armin
4
Kreutzer, Ralf T.
3
Mainela, Tuija
3
Mattmüller, Roland
3
Reichwald, Ralf
3
Öberg, Christina
3
Ahlert, Martin
2
Alt, Rainer
2
Baglieri, Enzo
2
Belz, Christian
2
Bieger, Thomas
2
Bjerre, Mogens
2
Bock, Andreas H.
2
Braekler, Michael
2
Brennan, Ross
2
Canning, Louise
2
Carù, Antonella
2
Downing, Steve
2
Ewing, Michael
2
Fisk, Peter
2
Georgi, Dominik
2
Gummesson, Evert
2
Hougaard, Søren
2
Ihl, Christoph
2
Jones, Rosalind
2
Kaunonen, Anna
2
Kes, Isabelle
2
Kowalkowski, Christian
2
Lasshof, Britta
2
Maklan, Stan
2
McDowell, Raymond
2
Meffert, Heribert
2
Money, Arthur H.
2
Money, Kevin
2
Opresnik, Marc Oliver
2
Pepels, Werner
2
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Institution
All
Springer Fachmedien Wiesbaden
2
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
RWTH Aachen
1
Springer-Verlag GmbH
1
Technologie-Orientierte Besuchs- und Informationsprogramme
1
Technologieorientiertes Besuchs- und Informationsprogramm
1
Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart
1
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Published in...
All
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
5
Gabler Research
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Europäische Hochschulschriften / 5
3
Harvard business review : HBR
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
TCW Wissenschaft und Praxis
3
Basler Schriften zum Marketing
2
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
DUV / Wirtschaftswissenschaft
2
Deep knowledge of B2B relationships within and across borders
2
Digital and social media marketing : a results-driven approach
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Gabler-Lehrbuch
2
Global business and organizational excellence : a review of research & best practices
2
Handbuch Kundenbindungsmanagement
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
2
International journal of business innovation and research
2
International journal of management & enterprise development : IJMED
2
Journal of business strategy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of service research : JSR
2
Journal of small business and enterprise development
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Lehrbuch
2
Management decision : MD
2
Management research review
2
Managing consumer services : factory or theater?
2
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ECONIS (ZBW)
459
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1
Customer relationship management : a global approach
Chakravorti, Samit
-
2023
Persistent link: https://www.econbiz.de/10014228404
Saved in:
2
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
3
Ongoing customization in project-based organizations
Choi, Seungho
;
Miller, Kent D.
- In:
Industrial and corporate change
30
(
2021
)
1
,
pp. 109-122
Persistent link: https://www.econbiz.de/10012594242
Saved in:
4
Digital engagement and customer experience
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 119-136)
.
2021
Persistent link: https://www.econbiz.de/10012612653
Saved in:
5
Amazon : managing extraordinary success in 5-D value
Wall, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012617142
Saved in:
6
Social customer relationship management : fundamentals, applications, technologies
Alt, Rainer
;
Reinhold, Olaf
-
2020
Persistent link: https://www.econbiz.de/10012060965
Saved in:
7
The value of talent management : rethinking practice, problems and possibilities
Hjordrup, Sanne K.
-
2015
-
1st edition
Persistent link: https://www.econbiz.de/10011437221
Saved in:
8
How USAA architected its business for life event integration
Mocker, Martin
;
Ross, Jeanne
;
Hopkins, Craig
- In:
MIS quarterly executive
14
(
2015
)
4
,
pp. 137-150
Persistent link: https://www.econbiz.de/10011412681
Saved in:
9
Customer relationship management : concepts and technologies
Buttle, Francis A.
;
Maklan, Stan
-
2019
-
Fourth edition
Persistent link: https://www.econbiz.de/10011997222
Saved in:
10
Das neue Marketing-Mindset : Management, Methoden und Prozesse für ein Marketing von Mensch zu Mensch
Pförtsch, Waldemar A.
;
Sponholz, Uwe
-
2019
Persistent link: https://www.econbiz.de/10011982754
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