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Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
18
Konsumentenverhalten
18
Customer value
10
Kundenwert
10
Theorie
5
Theory
5
customer lifetime value
5
Bayes-Statistik
4
Bayesian inference
4
Brand management
4
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenbindungsprogramm
4
Kundenzufriedenheit
4
Loyalty program
4
Markenführung
4
Market research
4
Marketing theory
4
Marketingtheorie
4
Marktforschung
4
Service quality
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Social Web
4
Social web
4
Confidence
3
Measurement
3
Messung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Sales promotion
3
Verkaufsförderung
3
Vertrauen
3
customer relationship management
3
field experiment
3
Advertising effects
2
Bayesian estimation
2
Beschwerdemanagement
2
Complaint management
2
Customer acquisition
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Article
48
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48
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48
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English
48
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Kumar, V.
6
Ansari, Asim
2
Fader, Peter
2
Li, Shibo
2
Sun, Baohong
2
Sunder, Sarang
2
Zhao, Yi
2
Aksoy, Lerzan
1
Allenby, Greg M.
1
Anderson, Eric T.
1
Aribarg, Anocha
1
Ariely, Dan
1
Arora, Neeraj
1
Ascarza, Eva
1
Bayer, Emanuel
1
Bitner, Mary Jo
1
Bodapati, Anand V.
1
Bohling, Timothy
1
Bolton, Ruth N.
1
Bone, Sterling A.
1
Bradlow, Eric T.
1
Braun, Michael
1
Breugelmans, Els
1
Brown, Steven P.
1
Caravella, Mary
1
Chan, Kimmy Wa
1
Chen, Der-Fa Robert
1
Chou, Chien-heng
1
Danielson, Matthew
1
Datta, Hannes
1
Dawar, Niraj
1
DeTienne, Kristen Bell
1
Drèze, Xavier
1
Ebbes, Peter
1
Fombelle, Paul W.
1
Foubert, Bram
1
Ganesan, Shankar
1
Gijsbrechts, Els
1
Grayson, Kent
1
Grewal, Rajdeep
1
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Journal of marketing research : JMR
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Gabler Edition Wissenschaft
110
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
48
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1
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48
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1
Frontline problem-solving effectiveness : a dynamic analysis of verbal and nonverbal cues
Marinova, Detelina
;
Singh, Sunil K.
;
Singh, Jagdip
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011844990
Saved in:
2
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
3
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
4
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
6
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
7
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
8
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
9
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
10
Cross-validation of customer and employee signals and firm valuation
Groening, Christopher
;
Mittal, Vikas
;
Zhang, Yan
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10011450372
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