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Search: subject:"Kundenwert"
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Customer value
42
Kundenwert
42
Beziehungsmarketing
26
Relationship marketing
26
Betriebliche Wertschöpfung
12
Value creation
12
Consumer behaviour
11
Konsumentenverhalten
11
Customer integration
8
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8
Portfolio selection
7
Portfolio-Management
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customer lifetime value
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Kumar, V.
7
Bolton, Ruth N.
4
Hutt, Michael D.
4
Skiera, Bernd
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Edvardsson, Bo
2
Leone, Robert P.
2
Leroi-Werelds, Sara
2
Mickelsson, Karl-Jacob
2
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2
Petersen, J. Andrew
2
Selnes, Fred
2
Wiesel, Thorsten
2
Akpinar, Ezgi
1
Aksoy, Pelin
1
Anderson, Laurel
1
Arteaga, Francisco
1
Ballings, Michel
1
Beirão, Gabriela
1
Bermes, Manuel
1
Bilstein, Nicola
1
Birgelen, Marcel van
1
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Chang, Chun-Wei
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Del Chiappa, Giacomo
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Diehl, Sandra
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Elg, Mattias
1
Evanschitzky, Heiner
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1
Fisk, Raymond P.
1
Fornell, Claes
1
Gallarza, Martina G.
1
Garnefeld, Ina
1
Gil Saura, Irene
1
Gouthro, Mary Beth
1
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Journal of service management
Journal of marketing
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
International journal of electronic customer relationship management : IJECRM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Springer eBook Collection
11
Business horizons
10
Journal of marketing analytics : JMA
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
European journal of marketing : EJM
9
European management journal
9
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ECONIS (ZBW)
42
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1
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
2
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
3
Delineating transformative value creation through service communications : an integrative framework
Tsiotsou, Rodoula H.
;
Diehl, Sandra
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 531-551
Persistent link: https://www.econbiz.de/10013325702
Saved in:
4
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
5
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
6
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
7
The role of staff engagement in facilitating staff-led value co-creation
Merrilees, Bill
;
Miller, Dale
;
Yakimova, Raisa
- In:
Journal of service management
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011704036
Saved in:
8
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
9
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
10
The impact of service bundles on the mechanism through which functional value and price value affect WOM intent
Ranaweera, Chatura
;
Karjaluoto, Heikki
- In:
Journal of service management
28
(
2017
)
4
,
pp. 707-723
Persistent link: https://www.econbiz.de/10011731222
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