//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Journal of strategic marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenwert"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer value
42
Kundenwert
42
Beziehungsmarketing
27
Relationship marketing
27
Betriebliche Wertschöpfung
19
Value creation
19
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
13
Supplier relationship management
13
Consumer behaviour
8
Konsumentenverhalten
8
Customer integration
7
Kundenintegration
7
Marketing management
7
Marketingmanagement
7
Value co-creation
5
Dienstleistungsqualität
4
Salespeople
4
Service quality
4
Verkaufspersonal
4
customer value
4
Customer satisfaction
3
Dienstleistungssektor
3
Firm performance
3
Innovation
3
Kundenzufriedenheit
3
Service industry
3
Strategic management
3
Strategisches Management
3
Unternehmenserfolg
3
Value
3
Bewertung
2
Brand management
2
Business network
2
Business process management
2
Business-to-Business marketing
2
Communication
2
Confidence
2
E-commerce
2
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Case study
2
Fallstudie
2
Language
All
English
42
Author
All
Schwepker, Charles H. <Jr.>
2
Abeza, Gashaw
1
Alejandro, Thomas Brashear
1
Anderl, Eva
1
Antioco, Michael
1
Biemans, Wim G.
1
Burton, Jamie
1
Cabanelas, Pablo
1
Castellano, Sylvaine
1
Cobelli, Nicola
1
Confente, Ilenia
1
Coutelle-Brillet, Patricia
1
Crick, James M.
1
Dixit, Ashutosh
1
Dorai, Sriram
1
Farías, Pablo
1
Feng, Shanfei
1
Fernandes, Teresa
1
Finch, David J.
1
Garets, Veronique des
1
Gligor, David M.
1
Goyal, Praveen
1
Griffin, Abbie
1
Gupta, Mahesh Chander
1
Gupta, Samir
1
Hadjielias, Elias
1
Hakola, Jenni
1
Harrigan, Paul
1
Heesch, Tim van
1
Hillebrand, Bas
1
Holmes, Dawn
1
Holt, Sue
1
Huff, Sidney Laurence
1
Hui, Laine Tan Hsin
1
Ibbotson, Patrick
1
Ingram, Thomas N.
1
Iyer, Pramod
1
Jebarajakirthy, Charles
1
Khelladi, Insaf
1
Kolyperas, D.
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
Journal of strategic marketing
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
International journal of electronic customer relationship management : IJECRM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Springer eBook Collection
11
Business horizons
10
Journal of marketing analytics : JMA
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
European journal of marketing : EJM
9
European management journal
9
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
3
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
4
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
5
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
6
Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
Saved in:
7
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
8
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
9
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
10
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->