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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"European management journal"
~subject:"Beziehungsmarketing"
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Search: subject:"Kundenwert"
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Beziehungsmarketing
Customer value
35
Kundenwert
35
Relationship marketing
20
Betriebliche Wertschöpfung
16
Value creation
16
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
13
Supplier relationship management
13
Customer integration
7
Kundenintegration
7
Value co-creation
7
Marketing management
5
Marketingmanagement
5
Consumer behaviour
4
Konsumentenverhalten
4
Salespeople
4
Verkaufspersonal
4
Bewertung
3
Business network
3
Evaluation
3
Innovation
3
Strategic management
3
Strategisches Management
3
Unternehmensnetzwerk
3
Bibliometrics
2
Bibliometrie
2
Business process management
2
Business relationships
2
Business-to-Business marketing
2
Customer satisfaction
2
Customer service
2
Deutschland
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
Employee retention
2
Firm performance
2
Führungsstil
2
Germany
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English
20
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Schwepker, Charles H. <Jr.>
2
Beeser, Anemone J.
1
Burton, Jamie
1
Cabanelas, Pablo
1
Chipulu, Maxwell
1
Cobelli, Nicola
1
Confente, Ilenia
1
Corsaro, Daniela
1
Dixit, Ashutosh
1
Elsner, Ralf
1
Feng, Shanfei
1
Gligor, David M.
1
Grinevich, Vadim
1
Gupta, Samir
1
Haenlein, Michael
1
Hakola, Jenni
1
Heinonen, Kristina
1
Holmes, Dawn
1
Hui, Laine Tan Hsin
1
Ingram, Thomas N.
1
Kaplan, Andreas M.
1
Komulainen, Hanna
1
Lampón, Jesús F.
1
Lee, Hsin-Yun
1
Lemon, Katherine N.
1
Liu, Qiang
1
Mahdiloo, Mahdi
1
Noorizadeh, Abdollah
1
Nyadzayo, Munyaradzi W.
1
Preikschas, Michael W.
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Russo, Ivan
1
Rüdiger, Klaus
1
Saen, Reza Farzipoor
1
Sloev, Igor
1
Song, Yongtao
1
Strandvik, Tore
1
Su, Qin
1
Terpstra, Maarten
1
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The journal of business & industrial marketing
European management journal
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
30
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
International journal of electronic customer relationship management : IJECRM
8
Tourism management : research, policies, practice
8
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
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ECONIS (ZBW)
20
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1
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
2
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
3
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
4
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
5
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
6
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
7
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
8
Servant leadership, distributive justice and commitment to customer value in the salesforce
Schwepker, Charles H. <Jr.>
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011539340
Saved in:
9
Ethical leadership in the salesforce : effects on salesperson customer orientation, commitment to customer value and job stress
Schwepker, Charles H. <Jr.>
;
Ingram, Thomas N.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 914-927
Persistent link: https://www.econbiz.de/10011564161
Saved in:
10
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
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