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Search: subject:"LOYALTY PROGRAM"
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Subject
All
Loyalty program
964
Kundenbindungsprogramm
955
Consumer behaviour
539
Konsumentenverhalten
537
Beziehungsmarketing
527
Relationship marketing
525
Einzelhandel
159
Retail trade
156
Sales promotion
115
Verkaufsförderung
115
Kundenbindung
107
Theorie
102
Theory
102
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
71
Loyalty programs
64
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Online availability
All
Undetermined
349
Free
170
CC license
8
Type of publication
All
Article
725
Book / Working Paper
286
Other
1
Type of publication (narrower categories)
All
Article in journal
592
Aufsatz in Zeitschrift
592
Aufsatz im Buch
101
Book section
101
Graue Literatur
59
Non-commercial literature
59
Hochschulschrift
56
Arbeitspapier
39
Working Paper
39
Thesis
36
Case study
15
Fallstudie
15
research-article
10
Collection of articles written by one author
8
Sammlung
8
Collection of articles of several authors
7
Conference paper
7
Konferenzbeitrag
7
Sammelwerk
7
Dissertation u.a. Prüfungsschriften
4
Bibliografie enthalten
3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Article
1
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
Guidebook
1
Handbook
1
Handbuch
1
Lehrbuch
1
Ratgeber
1
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1
Umfrage
1
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Language
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English
816
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
1
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Author
All
Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Ieva, Marco
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Ziliani, Cristina
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
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Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
964
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
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371
Food shoppers' share of wallet : a small city case in a changing competitive environment
Azeem, Muhammad Masood
;
Baker, Derek
;
Villano, Renato Andrin
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 119-130
Persistent link: https://www.econbiz.de/10011883180
Saved in:
372
Identification of dynamic models of rewards programme
Ching, Andrew
;
Ishihara, Masakazu
- In:
The Japanese economic review : the journal of the …
69
(
2018
)
3
,
pp. 306-323
Persistent link: https://www.econbiz.de/10011951294
Saved in:
373
Handel 4.0 – Trends für eine nachhaltige Kundenbindung
Müge, Memis
;
Georg, Stefan
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011917617
Saved in:
374
Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico
- In:
Management science : journal of the Institute for …
64
(
2018
)
9
,
pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
Saved in:
375
Les remises fidélisantes
Brunelle, Alexis
(
ed.
);
Le Coq, Mathieu
(
ed.
); …
-
Frankreich / Autorité de la Concurrence
-
2018
Persistent link: https://www.econbiz.de/10011898282
Saved in:
376
The bond coupon's impact on liquidity
Rush, Stephen
- In:
The journal of fixed income
27
(
2018
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011900628
Saved in:
377
Are
loyalty
program
members really engaged? : measuring customer engagement with loyalty programs
Bruneau, Virginie
;
Swaen, Valérie
;
Zidda, Pietro
- In:
Journal of business research : JBR
91
(
2018
),
pp. 144-158
Persistent link: https://www.econbiz.de/10011902864
Saved in:
378
What loyal women (and men) want : the role of gender and
loyalty
program
characteristics in driving store loyalty
Vilches-Montero, Sonia
;
Pandit, Ameet
;
Bravo-Olavarria, …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 64-70
Persistent link: https://www.econbiz.de/10011904321
Saved in:
379
Impact of channel and brand on the effectiveness of customer loyalty programs
Süß, Erich
-
2018
Persistent link: https://www.econbiz.de/10011888692
Saved in:
380
Deriving an optimal restaurant coupon discount rate : evidence and discussion
Lin, Tin-Chun
- In:
Theoretical economics letters
8
(
2018
)
10
,
pp. 1674-1683
Persistent link: https://www.econbiz.de/10011888730
Saved in:
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