Search Results - subject:"LOYALTY PROGRAM"

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

Building brand relationship quality among hotel loyalty program members

Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International Journal of Contemporary Hospitality Management 29 (2017) 1, pp. 458-488

Purpose This study aims to investigate the impact of the loyalty program members’ satisfaction toward the hotel loyalty … a hotel loyalty program was obtained. Structural equation modeling with partial least squares method was used to …’s customer orientation, membership communication and hotel stay-related benefits are determinants of the loyalty program members …

Persistent link: https://www.econbiz.de/10014764410

The role of regulatory focus and goal progress on goal-directed consumption behaviors

Chan, Nga Cheng; Ho, Ying - In: Journal of Consumer Marketing 34 (2017) 2, pp. 147-155

collected from a loyalty program organized by a retail store selling cosmetic and skincare products. Loyalty program …

Persistent link: https://www.econbiz.de/10014850107

Price Discrimination in the Retailing Industry : Inducing Consumers to Reject the Loyalty Card

Foschi, Matteo - 2017

I study a model that looks at causes, characteristics and consequences of loyalty schemes in a market with consumers who suffer from self-control problems (Gul and Pesendorfer, 2001). While the literature has mostly focused on loyalty schemes as tools used by firms to compete (Caminal and...

Persistent link: https://www.econbiz.de/10012970212

A Comparison of Loyalty Programs of Two Lifestyle Retail Stores Using the Net-Promoter Score Method

Farooqi, Rahela - 2017

The proliferation of loyalty programs is definitely an indicator of their popularity. Loyalty Programs have been around for years and their effectiveness has been the topic of research for decades. A lot of research work has been carried out outside India on the various aspects of these...

Persistent link: https://www.econbiz.de/10012972399

The relationship between gratifications from social networking site use and adolescents' brand interactions

Apaolaza, Vanessa; Hartmann, Patrick; He, Jiaxun; … - In: Bridging the gap between advertising academia and practice, (pp. 29-41). 2017

Persistent link: https://www.econbiz.de/10011539962

Be loyal but not addicted : effect of online game social migration on game loyalty and addiction

Wei, Hua; Wu, Na; Wang, Tao; Zhou, Zongkui; Cui, Nan; … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 343-351

Persistent link: https://www.econbiz.de/10011695117

Ending eternal liabilities : updates to gift card and loyalty program accounting

Warne, Rick C. - In: The journal of corporate accounting & finance 28 (2017) 5, pp. 41-44

Persistent link: https://www.econbiz.de/10011717843

Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value

Hanner, Nicolai - 2017

Persistent link: https://www.econbiz.de/10011720335

Effect of restaurant reward programs on customers' loyalty : evidence from Iran

Hanzaee, Kambiz Heidarzadeh; Esmaeilpour, Fariba - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 140-155

Persistent link: https://www.econbiz.de/10011660440