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~person:"Kumar, V."
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Kumar, V.
Epstein, Marc J.
30
Ukko, Juhani
26
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25
Hofmann, Christian
25
Zhu, Joe
24
Gunasekaran, Angappa
23
Saunila, Minna
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Liang, Liang
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Neely, Andy D.
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Bourne, Mike
15
Davila, Antonio
15
Dyckhoff, Harald
15
Garengo, Patrizia
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Kaplan, Robert S.
15
Schaltegger, Stefan
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Shirouyehzad, Hadi
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Terziev, Venelin
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Agarwal, Vikas
14
Ammann, Manuel
14
Ensslin, Sandra Rolim
14
Falk, Armin
14
Ferson, Wayne E.
14
Mester, Loretta J.
14
Olsen, Trond E.
14
Taticchi, Paolo
14
Fehr, Ernst
13
Hoque, Zahirul
13
Hughes, Joseph P.
13
Kweh, Qian Long
13
Lu, Wen-Min
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ECONIS (ZBW)
12
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1
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
3
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
4
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
5
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
6
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
7
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
8
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
9
Who’s your most valuable salesperson?
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 62-68
Persistent link: https://www.econbiz.de/10010514587
Saved in:
10
Wer ist Ihr wertvollster Verkäufer?
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 30-39
Persistent link: https://www.econbiz.de/10011300297
Saved in:
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