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~type_genre:"Article in journal"
~person:"Kumar, V."
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Beziehungsmarketing
48
Relationship marketing
48
Customer value
25
Kundenwert
25
Marketing management
25
Marketingmanagement
25
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
13
Markenführung
13
Marketing
12
USA
12
United States
12
Theorie
10
Theory
10
Customer satisfaction
9
Kundenzufriedenheit
9
B-to-B-Marketing
8
Business-to-business marketing
8
Firm performance
8
Performance measurement
8
Performance-Messung
8
Unternehmenserfolg
8
Emerging economies
7
Measurement
7
Messung
7
Schwellenländer
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customer lifetime value
7
Brand
6
Brand image
6
Lieferantenmanagement
6
Markenartikel
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Markenimage
6
Supplier relationship management
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Viral marketing
6
Virales Marketing
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93
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92
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Kumar, V.
Han, Heesup
94
Vrontis, Demetris
84
Melewar, T. C.
79
Homburg, Christian
74
Gierl, Heribert
70
Herrmann, Andreas
70
Pitt, Leyland F.
69
Mattila, Anna S.
67
Svensson, Göran
66
Bang, Nguyen
62
Verhoef, Peter C.
62
Loureiro, Sandra Maria Correia
61
Grewal, Dhruv
58
Walsh, Gianfranco
58
Dwivedi, Yogesh Kumar
56
Cheng, T. C. E.
55
Palmatier, Robert W.
55
Bruhn, Manfred
51
Phau, Ian
51
Gil Saura, Irene
50
Law, Chun Hung Roberts
50
Lusch, Robert F.
50
Tadajewski, Mark
49
Ko, Eunju
48
O'Cass, Aron
48
Calantone, Roger J.
46
Henneberg, Stephan
46
Hollebeek, Linda D.
46
Hunt, Shelby D.
46
Merrilees, Bill
46
Romaniuk, Jenni
46
Ruyter, Ko de
46
Smith, Alan D.
46
Swoboda, Bernhard
46
Thrassou, Alkis
46
Pelsmacker, Patrick de
45
Sharma, Piyush
45
Prentice, Catherine
44
Foroudi, Pantea
43
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Journal of marketing
20
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
11
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
MSI reports : working paper series
4
MIT sloan management review
3
International journal of forecasting
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
California management review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Review of marketing research
1
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ECONIS (ZBW)
93
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
The role of marketer-generated content in customer engagement
marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
4
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
5
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
6
Unlocking the power of
marketing
: understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
7
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
8
Using Big Data to model time-varying effects for
marketing
resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
9
Accessing the influence of strategic
marketing
research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
10
Integrating theory and practice in
marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
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