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~subject:"Brand extension"
~subject:"Textilhandel"
~isPartOf:"Journal of fashion marketing and management"
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Brand extension
Textilhandel
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
65
Markenführung
65
Fashion
55
Mode
55
Brand image
54
Markenimage
54
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37
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Luxusgüter
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Journal of fashion marketing and management
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
23
Psychology & marketing
19
Journal of retailing and consumer services
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
The IUP journal of brand management : IJBRM
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Research
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Innovatives Markenmanagement
5
International journal of business and globalisation : IJBG
5
Journal of international consumer marketing
5
Marketing letters : a journal of research in marketing
5
Reihe: Marketing : MAR
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
International marketing review
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Marketing : ZFP ; journal of research and management
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International journal of hospitality management
3
International journal of retail and distribution management
3
International journal of sports marketing & sponsorship
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
2
How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
3
Consumer-brand relationships in step-down line extensions of luxury and designer brands
Hanslin, Kamilla
;
Rindell, Anne
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10010384290
Saved in:
4
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
5
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
6
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
7
Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
8
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
9
Making customer engagement fun : customer-salesperson interaction in luxury fashion retailing
Kim, Jieun
;
Kim, Jae-eun
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
Saved in:
10
Temporary retail in fashion system : an explorative study
Pomodoro, Sabrina
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 341-352
Persistent link: https://www.econbiz.de/10009784766
Saved in:
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