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~isPartOf:"The Routledge companion to contemporary brand management"
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Search: subject:"Markenführung"
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Brand management
29
Markenführung
29
Brand
4
Markenartikel
4
Brand image
3
Markenimage
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Brand equity
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
2
HR marketing
2
Internal branding
2
International marketing
2
Internationales Marketing
2
Interne Markenführung
2
Low income
2
Markenwert
2
New product development
2
Niedrigeinkommen
2
Performance measurement
2
Performance-Messung
2
Personalmarketing
2
Produktentwicklung
2
Services marketing
2
2014
1
Africa
1
Afrika
1
Arts
1
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
1
Brand architecture
1
Brand loyalty
1
Business-to-business marketing
1
Consumer behaviour
1
Consumer goods marketing
1
Corporate reputation
1
Customer retention
1
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Article
31
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Aufsatz im Buch
31
Book section
31
Language
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English
31
Author
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Singh, Jaywant
3
Baalbaki, Sally
1
Baines, Paul
1
Bang, Nguyen
1
Biswas, Dipayan
1
Blankson, Charles
1
Bonsu, Samuel K.
1
Borel, Laurence-Helene
1
Brodie, Roderick J.
1
Brunk, Katja H.
1
Burt, Steven
1
Bühler, André W.
1
Chadwick, Simon
1
Christodoulides, George
1
Coffie, Stanley
1
Dall'Olmo Riley, Francesca
1
Darley, William
1
Darmoe, Joseph
1
Devlin, James
1
Garg, Shivani
1
Godefroit-Winkel, Delphine
1
Graham, Johnny
1
Gupta, Suraksha
1
Guzman, Francisco
1
Hamzaoui-Essoussi, Leila
1
Hemsley-Brown, Jane
1
Iyer, Pramod
1
Jeon, Sua
1
Kalafatis, Stavros
1
Kapferer, Jean-Noël
1
Kerrigan, Finola
1
Lannoy, Camille
1
Lindgreen, Adam
1
Maon, François
1
Melewar, T. C.
1
Merrilees, Bill
1
Moroko, Lara
1
Mortimore, Roger
1
Mudambi, Susan M.
1
Nufer, Gerd
1
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The Routledge companion to contemporary brand management
Journal of business research : JBR
692
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
566
The journal of product & brand management
386
SpringerLink / Bücher
373
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Marketing intelligence & planning
126
Psychology & marketing
126
Journal of strategic marketing
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Springer eBook Collection
116
Journal of marketing
114
Journal of marketing communications
112
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
110
Journal of the Academy of Marketing Science
105
International journal of hospitality management
103
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
76
International journal of internet marketing and advertising : IJIMA
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of advertising : the review of marketing communications
68
Journal of advertising research
68
Journal of international consumer marketing
67
International marketing review
65
Journal of fashion marketing and management
65
Springer eBook Collection / Business and Economics
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Tourism management : research, policies, practice
63
Cogent business & management
62
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
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ECONIS (ZBW)
31
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1
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
2
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
3
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
4
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
5
Brand valuation : principles, applications and latest developments
Salinas, Gabriela
- In:
The Routledge companion to contemporary brand management
,
(pp. 48-67)
.
2016
Persistent link: https://www.econbiz.de/10011515363
Saved in:
6
Strategic brand alliances : research advances and practical applications
Singh, Jaywant
;
Quamina, La Toya
;
Kalafatis, Stavros
- In:
The Routledge companion to contemporary brand management
,
(pp. 120-135)
.
2016
Persistent link: https://www.econbiz.de/10011515382
Saved in:
7
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
8
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
9
Brand building via integrated marketing communications
Darley, William
- In:
The Routledge companion to contemporary brand management
,
(pp. 201-217)
.
2016
Persistent link: https://www.econbiz.de/10011515395
Saved in:
10
Sensory aspects of branding
Biswas, Dipayan
- In:
The Routledge companion to contemporary brand management
,
(pp. 218-227)
.
2016
Persistent link: https://www.econbiz.de/10011515396
Saved in:
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