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~subject:"Werbewirkung"
~isPartOf:"Journal of hospitality marketing & management"
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Search: subject:"Markenpolitik"
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Werbewirkung
Brand management
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Journal of hospitality marketing & management
Journal of business research : JBR
44
International journal of advertising : the review of marketing communications
38
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30
The journal of product & brand management
27
International journal of advertising : the quarterly review of marketing communications
24
SpringerLink / Bücher
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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The journal of brand management : an international journal
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Journal of retailing and consumer services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of hospitality management
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International journal of sports marketing & sponsorship
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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European journal of marketing
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European journal of marketing : EJM
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Innovatives Markenmanagement
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International journal of consumer studies
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Journal of global fashion marketing : JGfM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Narrative or non-narrative? : the effects of short video content structure on mental simulation and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
Saved in:
2
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
3
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
4
The effects of brand hearsay on brand trust and brand attitudes
Kim, Eun-Jung
;
Kim, Soon-Ho
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
Saved in:
5
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
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