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Search: subject:"Market Segmentation"
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Marktsegmentierung
39
Market segmentation
27
Deutschland
26
Theorie
23
Theory
21
Germany
20
Arbeitsmarktsegmentation
18
Labour market segmentation
18
Arbeitsmarktsegmentierung
14
Marketing management
12
Marketingmanagement
12
Arbeitsmarkttheorie
10
Beschäftigung
7
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7
Arbeitsmarkt
6
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6
Konsumentenverhalten
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6
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5
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4
Arbeitsmobilität
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Arbeitsnachfrage
3
Economic growth
3
Estimation
3
Flexible Arbeitszeit
3
International market segmentation
3
Internationale Marktsegmentierung
3
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Labour mobility
3
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German
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Diamantopoulos, Adamantios
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2
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2
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2
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Heckner, Frank
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Jacob, Ralf
2
Koch, Michael Josef
2
Kreimer, Margareta
2
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2
Mall, Judith
2
Prang, Oliver
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
Clark, Moira
1
Dietrich, Timo
1
Fennemore, Paul
1
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1
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1
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Europäische Hochschulschriften / 5
Journal of strategic marketing
Discussion paper series / IZA
123
IZA Discussion Paper
58
NBER working paper series
58
Discussion paper / Centre for Economic Policy Research
56
Working paper / National Bureau of Economic Research, Inc.
56
ILO Working Papers
49
NBER Working Paper
44
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37
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29
Tourism management : research, policies, practice
28
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24
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24
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23
Discussion paper
22
Journal of business research : JBR
22
Journal of travel and tourism marketing
21
Economics letters
20
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Working paper series
18
CESifo Working Paper Series
17
IMF Working Papers
17
International labour review
17
Journal for labour market research
17
Journal of vacation marketing : an international journal
17
Labour economics : official journal of the European Association of Labour Economists
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility
17
Review of radical political economics
17
Discussion paper / Tinbergen Institute
16
European journal of operational research : EJOR
16
CEPR Discussion Papers
15
Gabler Edition Wissenschaft
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IMF working papers
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IZA Discussion Papers
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ECONIS (ZBW)
57
USB Cologne (EcoSocSci)
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1
Freemium marketing : use of demand-side research in
market
segmentation
strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
2
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
3
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
4
Developing a high-performance clustering framework for global
market
segmentation
and strategic profiling
Kimiagari, Salman
;
Keivanpour, Samira
;
Haverila, Matti
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 93-116
Persistent link: https://www.econbiz.de/10012484042
Saved in:
5
Market
segmentation
strategies for complex automotive products
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012202810
Saved in:
6
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
7
Does one design fit them all? : study of drivers of co-creation interest along different consumer segments
Zare, Shahab
;
Bettiga, Debora
;
Lamberti, Lucio
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 630-650
Persistent link: https://www.econbiz.de/10012202784
Saved in:
8
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
9
Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
Saved in:
10
A factor endowment approach to international market selection
Ragland, Charles B.
;
Widmier, Scott M.
;
Brouthers, …
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 497-511
Persistent link: https://www.econbiz.de/10011478807
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