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~subject:"Strategisches Management"
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Subject
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Strategisches Management
Marketing
29,044
Consumer behaviour
26,906
Konsumentenverhalten
26,900
Relationship marketing
24,881
Beziehungsmarketing
24,815
Theorie
17,260
Theory
17,239
Lieferantenmanagement
17,136
Supplier relationship management
17,135
Markenführung
16,753
Brand management
16,731
Marketingmanagement
16,691
Marketing management
15,948
Deutschland
13,036
Online-Marketing
12,649
Internet marketing
12,431
Germany
12,205
Social Web
8,922
Social web
8,914
Markenimage
8,575
Brand image
8,414
USA
7,695
United States
7,500
Customer satisfaction
7,182
Kundenzufriedenheit
7,169
Marktforschung
6,969
Supply chain
6,512
Lieferkette
6,509
Market research
6,491
Electronic Commerce
6,226
Markenartikel
6,016
Brand
5,968
Internationales Marketing
5,747
Service quality
5,668
Dienstleistungsqualität
5,652
E-commerce
5,625
Produktdifferenzierung
5,606
Product differentiation
5,512
International marketing
5,079
Vertriebsweg
4,799
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Online availability
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Undetermined
770
Free
222
Type of publication
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Book / Working Paper
2,249
Article
1,492
Journal
18
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All
Article in journal
1,077
Aufsatz in Zeitschrift
1,077
Hochschulschrift
412
Aufsatz im Buch
387
Book section
387
Thesis
317
Collection of articles of several authors
204
Sammelwerk
204
Aufsatzsammlung
173
Lehrbuch
168
Case study
160
Fallstudie
160
Textbook
146
Graue Literatur
139
Non-commercial literature
139
Bibliografie enthalten
102
Bibliography included
102
Dissertation u.a. Prüfungsschriften
70
Ratgeber
67
Working Paper
65
Arbeitspapier
64
Guidebook
64
Konferenzschrift
43
Handbook
35
Handbuch
35
Conference proceedings
22
Reprint
21
Festschrift
19
Fallstudiensammlung
18
Bibliografie
13
Glossar enthalten
12
Glossary included
12
Collection of articles written by one author
10
Conference paper
10
Interview
10
Konferenzbeitrag
10
Sammlung
10
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8
Mehrbändiges Werk
7
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7
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English
2,225
German
1,430
Undetermined
91
French
14
Russian
8
Polish
6
Italian
5
Dutch
1
Romanian
1
Slovak
1
Spanish
1
Serbian
1
Ukrainian
1
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Author
All
Bruhn, Manfred
22
Tomczak, Torsten
22
Aaker, David A.
20
Kotler, Philip
20
Cravens, David W.
19
Piercy, Nigel
18
Meffert, Heribert
17
Homburg, Christian
15
Esch, Franz-Rudolf
14
Fritz, Wolfgang
13
Pepels, Werner
13
Wiedmann, Klaus-Peter
13
Vrontis, Demetris
12
Ahlert, Dieter
11
Kerin, Roger A.
11
Pufahl, Mario
11
Day, George S.
10
Lambin, Jean-Jacques
10
Lane, Nikala
10
Langner, Tobias
10
Percy, Larry
10
Baker, Michael John
9
Binckebanck, Lars
9
Kernstock, Joachim
9
Kuß, Alfred
9
Peterson, Robert A.
9
Pfeffermann, Nicole
9
Riekhof, Hans-Christian
9
Sabel, Hermann
9
Weiser, Christoph
9
Zupancic, Dirk
9
Andreasen, Alan R.
8
Belz, Christian
8
Benkenstein, Martin
8
Dichtl, Erwin
8
Diez, Willi
8
Henneberg, Stephan
8
Keller, Kevin Lane
8
Oelsnitz, Dietrich von der
8
Proctor, Tony
8
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Institution
All
Springer Fachmedien Wiesbaden
39
Duncker & Humblot
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Books on Demand GmbH <Norderstedt>
4
DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
Verlag Dr. Kovač
4
Wiley-VCH
4
American Marketing Association
3
Bundesverband Materialwirtschaft, Einkauf und Logistik
3
College of Commerce <Chicago, Ill.>
3
Deutsche Marketing-Vereinigung
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Harvard Graduate School of Business Administration
3
IMP Group
3
Information Resources Management Association
3
Springer-Verlag GmbH
3
AMACOM
2
Center for Urban & Real Estate Management <Zürich>
2
Chartered Institute of Marketing
2
Deutscher Betriebswirte-Verlag GmbH
2
Edward Elgar Publishing
2
Erich-Schmidt-Verlag <Berlin>
2
Institut für Angewandte Sozial- und Wirtschaftsforschung <Wien>
2
Macquarie University / Department of Economics
2
NetLibrary, Inc
2
RWTH Aachen
2
Springer Gabler <Firma>
2
Universität St. Gallen / Institut für Marketing und Handel
2
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
2
Verband der Hochschullehrer für Betriebswirtschaft
2
Verlag Franz Vahlen
2
W. Kohlhammer GmbH
2
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
2
BBDO-Consulting GmbH <Düsseldorf>
1
Beratergruppe Strategie
1
Berliner Wissenschafts-Verlag
1
Boeing Institute of International Business
1
Boeing Institute of International Business, Saint Louis, Mo.
1
Brjanskij gosudarstvennyj techničeskij universitet
1
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Published in...
All
SpringerLink / Bücher
109
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of business research : JBR
50
Europäische Hochschulschriften / 5
34
Gabler Edition Wissenschaft
34
Journal of strategic marketing
31
Springer eBook Collection / Business and Economics
24
Springer eBook Collection
23
The journal of business & industrial marketing
23
Lehrbuch
18
Business horizons
16
Schriften zu Marketing und Management
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
Research
14
International marketing review
13
Journal of business strategy
12
Marktorientierte Unternehmensführung
11
Springer eBook Collection / Business and Management
11
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
10
Gabler Research
9
Handbook of strategic account management : a comprehensive resource
9
International journal of production economics
9
Journal of purchasing and supply management
9
Journal of strategy and management
9
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
9
Schriftenreihe Strategisches Management
9
International entrepreneurship and management journal
8
International journal of business and globalisation : IJBG
7
International journal of innovation management
7
Marketing intelligence & planning
7
The journal of brand management : an international journal
7
AMS review : official publication of the Academy of Marketing Science
6
Business process management journal
6
European journal of international management : EJIM
6
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
6
Harvard business review : HBR
6
International journal of business excellence
6
International journal of production research
6
Journal of business logistics : JBL
6
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Source
All
ECONIS (ZBW)
3,317
USB Cologne (EcoSocSci)
432
USB Cologne (business full texts)
7
OLC EcoSci
2
EconStor
1
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1
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
4
Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
Saved in:
5
Customer reference
marketing
in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
6
The relationship between the recruitment strategy and the competitive advantage
Al Armoti, Ayman
;
Oswal, Nidhi
;
Jawabri, Adnan
- In:
International journal of business performance …
24
(
2023
)
3/4
,
pp. 286-303
Persistent link: https://www.econbiz.de/10014312162
Saved in:
7
Coping with digital market re-organization : how the hotel industry strategically responds to digital platform power
Balsiger, Philip
;
Jammet, Thomas
;
Cianferoni, Nicola
; …
- In:
Competition & change : the journal of global business …
27
(
2023
)
1
,
pp. 163-183
Persistent link: https://www.econbiz.de/10014233288
Saved in:
8
The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak
-
2022
Persistent link: https://www.econbiz.de/10014252025
Saved in:
9
Internationalisation business strategy via e-commerce
Pereira, Leandro
;
Tovstolyak, Yuliya
;
Costa, Renato J. …
- In:
International journal of business and systems research …
17
(
2023
)
2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
Saved in:
10
Entrepreneurial
marketing
strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
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