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~person:"Malhotra, Naresh K."
~subject:"Dienstleistungsqualität"
~subject:"USA"
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Dienstleistungsqualität
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Marktforschung
52
Market research
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Marketing theory
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Marketingtheorie
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Marketing
22
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21
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21
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12
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11
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10
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Naresh K. Malhotra
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Malhotra, Naresh K.
Mattila, Anna S.
31
Han, Heesup
30
Bruhn, Manfred
27
Prentice, Catherine
26
Kotler, Philip
25
Kumar, V.
23
Smith, Alan D.
22
Waldfogel, Joel
21
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18
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18
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16
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16
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15
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15
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15
Klaus, Philipp
15
Sharma, Piyush
15
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14
Homburg, Christian
14
Jones, D. G. Brian
14
Kaiser, Harry M.
14
Tadajewski, Mark
14
Berndt, Ernst R.
13
Calantone, Roger J.
13
Edvardsson, Bo
13
Gil Saura, Irene
13
Netessine, Serguei
13
Park, Jungkun
13
Stauss, Bernd
13
Walsh, Gianfranco
13
Balaji, M. S.
12
Day, George S.
12
Eizenberg, Alon
12
Grégoire, Yany
12
Quach, Sara
12
Ronkainen, Ilkka A.
12
Silk, Alvin J.
12
Sreejesh, S.
12
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Journal of business-to-business marketing
3
Journal of international consumer marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
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1
Psychology & marketing
1
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Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
2
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
3
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
4
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
5
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
6
Marketing
research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
7
Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Ulas, Dilber
; …
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009778699
Saved in:
8
Marketing
research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
9
Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen
;
Xiao, Ping
;
Chiang, Jeongwen
;
Malhotra, …
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 463-480
Persistent link: https://www.econbiz.de/10010473276
Saved in:
10
Basic
marketing
research : a decision-making approach
Malhotra, Naresh K.
;
Peterson, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003119627
Saved in:
1
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