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~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
~subject:"Conjoint analysis"
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Conjoint analysis
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The ROI of pricing : measuring the impact and making the business case
1
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ECONIS (ZBW)
32
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1
Identifying unacceptable attribute levels in preference
measurement
: assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
2
Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011586815
Saved in:
3
Price elasticity of ticket demand in the professional basketball league in Japan : a case study of simulating ticket purchase rates using conjoint analysis
Ninomiya, Hiroaki
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 246-257
Persistent link: https://www.econbiz.de/10011415252
Saved in:
4
Using reader preferences to optimize news content : a method and a case study
Kanuri, Vamsi K.
;
Thorson, Esther
;
Mantrala, Murali K.
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 55-75
Persistent link: https://www.econbiz.de/10010418221
Saved in:
5
Using VOC to ensure product launch success : a case study showing how one firm prevented a launch misfire
Trevenen, Linda
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 116-123)
.
2014
Persistent link: https://www.econbiz.de/10010240066
Saved in:
6
Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Kotri, Andrus
;
Mourey, Jim
- In:
International journal of business and emerging markets …
4
(
2012
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10009427093
Saved in:
7
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
Saved in:
8
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
9
Hidden needs : versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
Goffin, Keith
;
Koners, Ursula
-
2011
Persistent link: https://www.econbiz.de/10009303437
Saved in:
10
Citylogistik-Dienste : Präferenzanalysen bei Citylogistik-Akteuren und Bewertung eines Pilotbetriebs ; dargestellt am Beispiel der dienstleistungsorientierten Citylogistik Regensbu...
Oexler, Petra
-
2002
Persistent link: https://www.econbiz.de/10001662281
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