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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Social Web
90
Social web
90
Internet marketing
70
Online-Marketing
70
Consumer behaviour
60
Konsumentenverhalten
60
Brand management
36
Markenführung
36
social media
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Rita, Paulo
3
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
392
SpringerLink / Bücher
269
Technological forecasting & social change : an international journal
237
Journal of retailing and consumer services
208
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
176
Springer eBook Collection
120
Information systems research : ISR
94
Tourism management : research, policies, practice
90
Journal of management information systems : JMIS
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
International journal of advertising : the review of marketing communications
84
Discussion papers / CEPR
70
Journal of promotion management : innovations in planning and applied research
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Management science : journal of the Institute for Operations Research and the Management Sciences
68
International journal of hospitality management
63
Journal of marketing communications
63
Discussion paper / Centre for Economic Policy Research
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
The journal of product & brand management
56
Journal of internet commerce
53
Research
51
Journal of media business studies
50
Business horizons
49
Finance research letters
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
Psychology & marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of travel and tourism marketing
44
Journal of information & knowledge management : JIKM
43
MIS quarterly
42
The journal of brand management : an international journal
42
Corporate communications : an international journal
41
International journal of contemporary hospitality management
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
International journal of business information systems : IJBIS
38
Asia Pacific journal of marketing and logistics
37
Service business
37
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ECONIS (ZBW)
90
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
3
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
4
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
5
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
6
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
7
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
8
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
9
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
10
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
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