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~type_genre:"Article in journal"
~person:"Hudders, Liselot"
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Internet marketing
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Hudders, Liselot
Dwivedi, Yogesh Kumar
29
Law, Chun Hung Roberts
23
Füller, Johann
20
Loureiro, Sandra Maria Correia
20
Filieri, Raffaele
19
Hajli, Nick
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Harrigan, Paul
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Pitt, Leyland F.
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Rita, Paulo
19
Agnihotri, Raj
17
Flavián Blanco, Carlos
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Tan, Yong
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Qiu, Liangfei
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Bigné Alcañiz, J. Enrique
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Laurell, Christofer
15
Vrontis, Demetris
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
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Kane, Gerald C.
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Ruyter, Ko de
14
Akram, Umair
13
Dennis, Alan
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Hennig-Thurau, Thorsten
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Ko, Eunju
13
Rana, Nripendra P.
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Stephen, Andrew T.
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Casaló, Luis V.
12
Hinz, Oliver
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Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Schweidel, David A.
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Wirtz, Bernd W.
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Ye, Qiang
12
Berthon, Pierre R.
11
Dolen, Willemijn M. van
11
Etter, Michael
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International journal of advertising : the review of marketing communications
4
Journal of advertising
3
International journal of advertising : the quarterly review of marketing communications
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International journal of market research
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
2
Can the youth materialism scale be used across different countries and cultures?
Zawadzka, Anna Maria
;
Nairn, Agnès
;
Lowrey, Tina M.
; …
- In:
International journal of market research
63
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012521390
Saved in:
3
To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma
;
Hudders, Liselot
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Saved in:
4
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
5
Product placement in mass media : a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
6
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot
;
De Jans, Steffi
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
Saved in:
7
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
8
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
9
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
10
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
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