//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Hochschule"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Nonprofit-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Hochschule
Nonprofit-Marketing
898
Nonprofit marketing
890
Nonprofit-Organisation
301
Nonprofit organization
289
Fundraising
213
Deutschland
185
Germany
180
Marketingmanagement
161
Marketing management
159
Higher education institution
112
Marketing
103
Brand management
87
Markenführung
87
Charity
81
Wohltätigkeit
81
USA
78
United States
77
Gemeinnützige Organisation
70
Consumer behaviour
69
Konsumentenverhalten
69
Charitable organization
68
Nonprofit management
66
Nonprofit-Management
66
Beziehungsmarketing
65
Relationship marketing
64
Öffentlichkeitsarbeit
48
Online-Marketing
47
Public relations
47
Internet marketing
45
Theorie
42
Theory
42
Advertising effects
38
Werbewirkung
38
Brand image
35
Students
35
Studierende
35
Markenimage
34
Social Web
34
Social web
34
more ...
less ...
Online availability
All
Undetermined
22
Free
3
Type of publication
All
Article
83
Book / Working Paper
28
Journal
3
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
32
Book section
32
Hochschulschrift
9
Case study
6
Collection of articles of several authors
6
Fallstudie
6
Sammelwerk
6
Aufsatzsammlung
5
Graue Literatur
5
Non-commercial literature
5
Thesis
5
Konferenzschrift
2
Amtsdruckschrift
1
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Government document
1
Handbook
1
Handbuch
1
Working Paper
1
more ...
less ...
Language
All
English
65
German
49
Author
All
Chapleo, Chris
3
Melewar, T. C.
3
Baaken, Thomas
2
Bang, Nguyen
2
Casidy, Riza
2
Danne, Silvia
2
Hemsley-Brown, Jane
2
Kim, Seon-Su
2
Knoll, Thorsten
2
Langer, Markus F.
2
Mogaji, Emmanuel
2
Müller-Böling, Detlef
2
Reckenfelderbäumer, Martin
2
Shaker, Genevieve G.
2
Voss, Rödiger
2
Alajoutsijärvi, Kimmo
1
Albrecht, Patric
1
Ali-Choudhury, Rehnuma
1
Alves, Helena B.
1
Andrlic, Berislav
1
Armbruster, Bernt
1
Asaad, Yousra
1
Ayoubi, Rami M.
1
Babin, Barry J.
1
Balmer, John M. T.
1
Bennett, Roger
1
Berke, Aurelia
1
Bowden, Jana
1
Brockhoff, Klaus
1
Budic, Hrvoje
1
Bühler, Heike
1
Callahan, Thomas
1
Carvalho, Sergio W.
1
Cavanagh, Kevin V.
1
Cecan, Ludmila
1
Celly, Kirti Sawhney
1
Clayton, Michael J.
1
Cohen, Geraldine
1
Consuegra De la Ossa, Humberto J.
1
Cordelier, Benoit
1
more ...
less ...
Institution
All
Bundesarbeitsgemeinschaft der Hochschulpressestellen in Deutschland / Arbeitskreis Evaluierung von Hochschul-PR
1
Deutscher Akademischer Austauschdienst
1
Edward Elgar Publishing
1
Springer Fachmedien Wiesbaden
1
Technische Universität Berlin
1
Waxmann Verlag
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
more ...
less ...
Published in...
All
Journal of marketing for higher education
27
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
5
Wissenschaftsmarketing : Dialoge gestalten
3
Australasian marketing journal
2
DUV / Wirtschaftswissenschaft
2
International journal of public sector management : IJPSM
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of nonprofit & public sector marketing
2
Journal of strategic marketing
2
Schriften zu Marketing und Management
2
The Routledge companion to nonprofit marketing
2
Alumni-Schriftenreihe
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Beiträge zum Innovationsmarketing
1
Beiträge zur Hochschulpolitik
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
1
Betriebswirtschaftlicher Wandel in Deutschland : Festschrift für Horst-Günter Ptak
1
Contemporary issues and economic problems
1
Die internationale Hochschule : ein Handbuch für Politik und Praxis
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Edward Elgar E-Book Archive
1
Essentials
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
Exzellentes Controlling, exzellente Unternehmensleistung : best practice und Trends im Controlling ; [... Beiträge des 25. Stuttgarter Controller-Forums (SCF) 2011 ...]
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Gabler-Edition Wissenschaft / Harzer wirtschaftswissenschaftliche Schriften
1
Higher education management and development : compendium for managers
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
1
International journal of business and globalisation : IJBG
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and non-profit marketing
1
Internationale Hochschulschriften : die Reihe für Habilitationen und sehr gute und ausgezeichnete Dissertationen
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Journal of sports economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
113
OLC EcoSci
1
Showing
1
-
10
of
114
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
2
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
3
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
4
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
Saved in:
5
Grandiose branding : world-class aim and its organizational consequences
Alajoutsijärvi, Kimmo
;
Kettunen, Kerttu
;
Siltaoja, Marjo
- In:
Scandinavian journal of management
38
(
2022
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013477457
Saved in:
6
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
7
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
8
A grounded theory study of major gift fundraising relationships in U.S.. higher education
Shaker, Genevieve G.
;
Nelson, Deanna
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 1054-1073
Persistent link: https://www.econbiz.de/10013392000
Saved in:
9
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
10
Recruit, retain and report : UK universities’ strategic communication with stakeholders on Twitter
Mogaji, Emmanuel
;
Watat, Josue Kuika
;
Olaleye, Sunday …
- In:
Strategic corporate communication in the digital age
,
(pp. 89-114)
.
2021
Persistent link: https://www.econbiz.de/10012491217
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->