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~subject:"Relationship marketing"
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Relationship marketing
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International journal of entrepreneurship and small business : IJESB
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Leadership in nonprofit organizations ; Vol. 2
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Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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Marketing in the cyber era : strategies and emerging trends
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung
1
Tendenzen im Dienstleistungsmarketing : vom Marketing zum Management ; [enthält Beiträge, die im Juni 2002 auf dem 9. Dienstleistungsmarketing-Workshop in Hagen präsentiert und diskutiert wurden]
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The Routledge companion to nonprofit marketing
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The evolution of nonprofit marketing
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Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
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1
Volunteer omnichannel behavior in nonprofit organizations : key antecedents and implications for management
Mato-Santiso, Vanessa
;
Rey-García, Marta
; …
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 433-463
Persistent link: https://www.econbiz.de/10014471375
Saved in:
2
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
3
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
4
It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela
;
Esposito, Annamaria
;
Vannini, Maria Cristina
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
Saved in:
5
Non-profit organization's innovative donor management-the identification of salient factors that drive donor loyalty
Middleton, Gilroy Hughdonald
;
Lee, Hyoung Tark
- In:
Asia Pacific journal of innovation and entrepreneurship …
14
(
2020
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012548981
Saved in:
6
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
7
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
8
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
9
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
10
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
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