//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rahman, Zillur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Online-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
10
Online-Marketing
10
Beziehungsmarketing
7
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Relationship marketing
7
Social Web
7
Social web
7
Bibliometrics
4
Bibliometrie
4
Brand image
4
Customer integration
4
Kundenintegration
4
Markenimage
4
Brand loyalty
3
Markentreue
3
Viral marketing
3
Virales Marketing
3
social media
3
Brand
2
Confidence
2
Consumer engagement
2
Customer engagement
2
Gender
2
Geschlecht
2
Online retailing
2
Online-Handel
2
Vertrauen
2
brand
2
literature review
2
Arbeitszufriedenheit
1
Brand community
1
Brand experience
1
Brand satisfaction
1
Consumer brand engagement
1
Customer brand engagement
1
Customer participation
1
Customer satisfaction
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Rahman, Zillur
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Law, Chun Hung Roberts
23
Wilbur, Kenneth C.
23
Fritz, Wolfgang
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Schwarz, Torsten
19
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Ozuem, Wilson
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Karjaluoto, Heikki
16
Okazaki, Shintaro
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Ahuja, Vandana
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Olbrich, Rainer
14
Qiu, Liangfei
14
more ...
less ...
Published in...
All
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
Journal of internet commerce
1
Management decision : MD
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
2
Social media marketing : literature review and future research directions
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business information systems : …
25
(
2017
)
2
,
pp. 213-240
Persistent link: https://www.econbiz.de/10011756935
Saved in:
3
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
4
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
5
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
8
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
9
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
10
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->