Bang Nguyen Viet; Dang Huu Phuc; Ho Hai Nguyen - In: Cogent business & management 7 (2020) 1, pp. 1-20
This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the … service, cultural contact, and perceived risk. Secondly, satisfaction is directly affected by attractiveness, accommodation … service, cultural contact, and perceived risk. These results confirm the moderating role of both nationality and marital …