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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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New product development
32
Produktentwicklung
32
Consumer behaviour
27
Konsumentenverhalten
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Theorie
15
Theory
15
Arzneimittel
12
Bundling strategy
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Leistungsbündel
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Pharmaceuticals
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Innovation
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Innovation diffusion
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Produktinformation
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Pharmaceutical industry
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Van Den Bulte, Christophe
8
Iyengar, Radha
7
Valente, Thomas W.
5
Chintagunta, Pradeep K.
4
Albuquerque, Paulo
2
Bala, Ram
2
Bhardwaj, Pradeep
2
Bronnenberg, Bart J.
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Fischer, Marc
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Liu, Hongju
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Manchanda, Puneet
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Moon, Jihwan
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Ofek, Elie
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Selove, Matthew
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Shugan, Steven M.
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Srinivasan, Shuba
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Sriram, S.
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Stremersch, Stefan
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Subramaniam, Ramanathan
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Tellis, Gerard J.
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Agarwal, Manoj Kumar
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Alexandrov, Alexei
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Amaldoss, Wilfred
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Amir, On
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Aral, Sinan
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Arifoğlu, Kenan
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Balachander, Subramanian
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Balasubramanian, Sridhar
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Basu, Amiya
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Bedre-Defolie, Özlem
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Berger, Jonah
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Bhargava, Hemant K.
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Bhattacharya, Shantanu
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Chatow, Udi
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
NBER working paper series
458
Working paper / National Bureau of Economic Research, Inc.
386
The journal of product innovation management : an international publication of the Product Development & Management Association
377
NBER Working Paper
365
SpringerLink / Bücher
341
Journal of business research : JBR
297
International journal of production economics
284
International journal of production research
261
Industrial marketing management : the international journal for industrial and high-tech firms
238
American journal of agricultural economics
191
International journal of product development : IJPD
186
Technological forecasting & social change : an international journal
181
International journal of product lifecycle management : IJPLM
171
International journal of innovation management
169
Management science : journal of the Institute for Operations Research and the Management Sciences
145
IEEE transactions on engineering management : EM
138
European journal of operational research : EJOR
135
Europäische Hochschulschriften / 5
135
Research policy : policy, management and economic studies of science, technology and innovation
126
Journal of health economics
123
Technovation : the international journal of technological innovation, entrepreneurship and technology management
117
The European journal of health economics : HEPAC ; health economics in prevention and care
115
Health economics
113
Food policy : economics planning and politics of food and agriculture
101
Discussion paper / Centre for Economic Policy Research
100
CESifo working papers
98
International journal of technology management : IJTM
96
Springer eBook Collection
96
Business strategy and the environment
90
Applied economics
89
Faculty & research / Insead : working paper series
89
Research
89
International journal of pharmaceutical and healthcare marketing : IJPHM
88
Working paper
84
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
82
The journal of business & industrial marketing
82
Journal of retailing and consumer services
78
Discussion paper series / IZA
74
R & D management
74
International journal of innovation and technology management
72
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ECONIS (ZBW)
71
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1
The end of the express road for hybrid vehicles : can governments' green product incentives backfire?
He, Cheng
;
Ozturk, O. Cem
;
Gu, Chris
;
Silva-Risso, Jorge M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 80-100
Persistent link: https://www.econbiz.de/10012493745
Saved in:
2
Digital piracy, creative productivity, and customer care effort : evidence from the digital publishing industry
Li, Xiaolin
;
Liao, Chenxi
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 685-707
Persistent link: https://www.econbiz.de/10012623392
Saved in:
3
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
4
Pharmaceutical product recalls : category effects and competitor response
Bala, Ram
;
Bhardwaj, Pradeep
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 931-943
Persistent link: https://www.econbiz.de/10011791429
Saved in:
5
Pricing information goods : a strategic analysis of the selling and pay-per-use mechanisms
Balasubramanian, Sridhar
;
Bhattacharya, Shantanu
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 218-234
Persistent link: https://www.econbiz.de/10010515900
Saved in:
6
Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
7
Complementarities and the demand for home broadband internet services
Liu, Hongju
;
Chintagunta, Pradeep K.
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
Saved in:
8
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
9
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
10
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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